The problem with modern life is people do not know what is going on unless they are spoon fed everything from their phones. So the Imagineers had to dumb down everything and give people everything because they lack imagination.
For example, when I was a kid riding Snow Whites Scary Adventures I knew whose point of view we were seeing. Same with Peter Pans Flight. Back then we had to think for ourselves.
I cannot fathom what walking through a land with no background music is like. That is why movies constantly have music playing in the background. It sets the tone, the environment, the emotion. Universal opened without background music, that mistake was fixed quickly.
The issue that I take with that is that rides that function that way like Peter Pan, Haunted Mansion, and Pirates are still tremendously (in Pan's case you could even say catastrophically) popular. Even after a half century. So it's not like their approaches don't work for contemporary audiences. Phones and spoon feeding had and have nothing to do with why the most popular rides are popular.
I'd also argue (and, it seems, agree) that a big part of their success is that these rides
don't prescribe a storyline - even Peter Pan, based on a film, is less about recounting the events of the film in a 2 minute summary and more about letting you set sail on your own journey through the same spaces in which the film takes place. The ride is, contrary to current Imagineering practice, not about Story, it's about giving guests an experience. People still seem to have enough imagination to make those concepts work.
Pirates and Mansion, undoubtedly in the pantheon of themed attractions, are much the same, though there are enough threads in each of them to inspire guests to conjure their own sense of what the story might be for the various characters and events they're encountering. Which I'd argue is a much more ambitious and expansive frontier for Themed Entertainment than prescribing a story, which I think will be proven by how much love there is for the prescriptive rides when
they turn 50. Rise of the Resistance, tremendous though it seems to bbe (and excited as I am to ride it - boy am I) goes to the trouble to answer all of the guests questions before they get out of the ride vehicle. Meanwhile Pirates and Mansion continue to keep many secrets 5 decades in.
I'd argue that THAT is the much more engaging approach because it beckons me to ride again and again in the hopes of being able to discover more each time I enter that unique space. I understand setting up the conceit of the ride so the guest has a framework as they enter an experience, which Pirates and Mansion do fabulously, but that's different from making sure every eventuality is known to the guest by the time they leave. Compare New Orleans Square and Galaxy's Edge - hearing people speak through the windows in the apartments overhead makes me wonder who could be in there, but there's no definitive answer that will be presented to me before I get too far. Meanwhile Galaxy's Edge offers comparatively few of these mysterious treasures, but makes sure I know who runs the Cantina and the Antiquities shop before I walk back out the door.
It's so fun as a guest to be able to answer these questions for yourself, but I worry a generation of Imagineers perhaps took the experience of enjoying that and translated that into their jobs being to answer those questions
for the guest, forgetting that a lot of the fun in experiencing the thing actually comes from
not being told. For the medium of themed environmental experience, the most successful approach (as proven by unwavering interest over decades) is setting up a romantic mystery for the guest that does not offer a definitive end.
A great mystery novel lets you meditate on the clues before drawing the pieces together at the end, and then reveals the planted seeds of that end when you read it again. That works for a long-form medium like a novel, and even shorter-form but still substantial mediums like television and film. But in a ride, where the longest you get is generally still half the length of your average TV program, it's a disservice to solve your mystery by the end because you didn't get enough time to enjoy trying to piece the clues together. In that case it's better to leave the questions unanswered, because it encourages the guests to come back and take another look at the clues.
The most fun bit of Sherlock Holmes is trying to figure it out for yourself before the truth is revealed. No one skips ahead to the end for the mere satisfaction of knowing the facts. The best mysteries make the re-read engaging because you see how well crafted the mystery was despite now knowing the answer, but even then there's a half-life that gets kicked in - the 5th reread will not be as fun as the 1st when the book was full of possibilities that crackled in your mind.
In a medium like a theme park where you're encouraged to return over years and years, better to leave guests in the fun part. Let the possibilities crackle into eternity, and the guests will answer them to their own satisfaction. One of the unique features of the theme park medium is that your experience will actually
benefit from that.
That is how you point the story inward - because the guest is in the position to be the lens against which the story is filtered,
they get to decide how they interpret what's going on around them. Which is actually much more interactive than moving a joystick left or right within a given ride path, because it has the ability to spark your imagination in perpetuity.