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Frozen Summer Fun 2015
- Thread starter cjk0318
- Start date
Lord_Vader
Join me, together we can rule the galaxy.
You do realize that both manufacturers and retailers have to get on board with production and orders that are not solely Disney's to manage? Much of the process is done long before the movie is even complete and is always a gamble for everyone involved, most are reluctant to order too much for any movie they don't have a track record for, all they can do is project based on past expectations many times.
Once a movie takes off like Frozen did it can take a very long time for the manufacturers to reallocate production because of other contracts, retailers must reorder before the manufacturers will initiate another run or begin the process to expand a product line.
None of this happens overnight, most of the time it takes a full year. Think about this, SW7 action figure sculpts were leaked four months ago, more than a full year before it is released. The expectation is that SW7 will be huge, dwarfing Frozen for merch sales so toy companies are producing the toys now so they have enough to meet expected demand. If they produced all the toys that could have sold and the movie wasn't popular Disney wouldn't be the one holding the excessive inventory and write downs that would have inevitable.
Victor Kelly
Well-Known Member
I actually kinda liked Brave. It was different. Wreck it Ralph was ok, it was about what I expected. I really liked Tangled, not sure why, it just grew on me the first time I saw it.
Animaniac93-98
Well-Known Member
Frozen was an animated Disney princess movie. Not many franchises have a better track record than that.
Heck, Princess and the Frog merch was selling well even before the movie's release.
Lord_Vader
Join me, together we can rule the galaxy.
From my understanding merchandise stock orders for Frozen were higher than PatF and Tangled but were still woefully short. Retailers did not order enough stock plain and simple but this includes the parks.
It is incredibly rare to hit the level of crazy Frozen has and continues to generate which makes it incredibly difficult to forecast a year out.
WondersOfLife
Blink, blink. Breathe, breathe. Day in, day out.
Brer Panther
Well-Known Member
Surprised nobody's mentioned Winnie the Pooh yet. Granted, they didn't really need to do anything for that since the Pooh ride was open long before it was released (although the film DID give them the perfect opportunity to add a Pooh ride to Disneyland Paris).
I agree, Kman101. I suspect anyone looking to be "done" with Frozen themed toys etc will be disappointed. Frozen-related merchandise overtook Barbie for the number 1 requested toy for girls this past holiday season.
http://www.forbes.com/sites/clareoc...eys-frozen-ices-out-barbie-to-become-top-toy/
http://www.forbes.com/sites/clareoc...eys-frozen-ices-out-barbie-to-become-top-toy/
The release of Frozen 2 should prevent that.....
VJ
Well-Known Member
Touche.
Rutt
Well-Known Member
Yes, but it's so much easier and cooler to just say 'Haha Disney's dumb'.
Rutt
Well-Known Member
It doesn't seem to be cooling much up here anyway.
We spent the greater part if the school year looking for a boy themed Olaf backpack for our younger son. We are taking both boys (10 and 6) to see Frozen on Ice in Toronto next week, and both boys are now begging to go back to the world this summer to go back to Frozen Summer fun.
They're not alone in our area either. Seems to be strong as ever, lord help us all.
(For the record, I loved the movie, but my goodness they need to let it go...)
Relevant Quote:
- For the First Time in Forever: A “Frozen” Sing-Along Celebration – Just in time for this year’s “Frozen” Summer Fun LIVE event, this popular show moves into the beautiful Hyperion Theater (formerly Superstar Television Theater), located right in the heart of Disney’s Hollywood Studios. The Royal Historians of Arendelle host a fun and comedic retelling of the unique story of their kingdom, filled with delightful, sing-along moments from “Frozen,” plus all-new in-theater effects and special appearances by Anna, Elsa and Kristoff.
Bolt
Well-Known Member
Also relevant is the processional runs twice this time around. Ease on the demand.
CaptainAmerica
Premium Member
WHAT!? Give me Olaf or GTFO!
RAXIP
Well-Known Member
Plus, two show stops each time.
Olaf will be making appearance on the Event Stage throughout the day.
- Olaf’s Summer Cool Down – Several times each day, the Ambassador of Hollywoodland brings Olaf and some of his friends to the Event Stage to have a little fun with everyone “In Summer.” And as temperatures heat up, Olaf happily shares a burst from his personal snow cloud to cool things off.