I have mixed feeling on Frozen in Norway, but it is nice to see an World Showcase country get some attention more than adding a restaurant. While Mexcio got the adding character thing wrong, I think characters are good for Epcot. Let's face it, most families with young children are more likely to skip Epcot because they think it is boring or that there isn't enough stuff to do for kids. Nemo was a great example of transforming The Living Seas into something a little more fun while still being educational for kids. Sure we lost some great theming with Sea Base Alpha and the hydrolators, but it has been proven in research that products like cereal, candy, and even healthy foods are more enticing for children when they have characters on them. I don't see anything wrong with adding characters to help tell the story of a countries history or to learn about science. It just has to be done right.
Frozen deserves presence in the parks. Frozen easily has ties to Norway. Norway deserves an upgrade, but all that said, fitting Frozen into the Maelstrom location wouldn't work. Frozen isn't Norway and Norway isn't Frozen. The Frozen characters would be perfect for the princess dining in that location. I also like seeing the Frozen artwork and comparison in the Stave Church. I could also see a stage show created and a dark ride. Magic Kingdom is the best fit, but even a European section at Animal Kingdom that transitions into an arctic region would be a great way to introduce more animals, cultures, rides, and characters to Animal Kingdom.
