misterID
Well-Known Member
Actually, advertising is never included in a films budget and it's usually quite significantly larger than the budget for the film. They're probably easily spending an extra 300 million in advertising.Take Age of Ultron for example. The budget for this movie is 250 Million. It will gross in theaters alone a billion dollars! and thats just a safe estimate. Thats a 400% return on your investment. Now, add merchandising, DVD sales, royalties, back-end and what ever else they make on it and it will be $2 Billion. and 800% return. Thats why he is more interested in movies. The parks don't come close to that return. Plus you have Episode 7 right around the corner which will bring in as much if not more.
In regards to OLC we have to remember that they pay Disney to make that stuff so its in their best interest to make jaw dropping attractions so that they can sell them and charge OLC a ton of money for them. WDW is company owned therefore they need to nickel and dime everything because they are not selling it.
I'm not bashing Iger, personally I don't know him or know what the strategic objectives he and the board have put into place, I do know he is tasked with making sure stock holders get an honest return on their investment and if I were him I would take the 250 million and make another marvel or star wars movie. Its the path of least resistance and has the greatest opportunity for return. Just my two cents.
And let's not forget it wasn't that long ago that TWDC film division was a disaster and it was ESPN and WDW/DLR that was making the company look good, even despite his apparent resentment of that division of his company. Iger's genius was his acquisitions of Pixar, MARVEL and, eventually, Lucas Films. Even though it took a while for Disney to really reap the rewards.
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