Let's Put This One To Bed
Okay. Despite what everyone wants to believe, no, Disney does not get it's Coca-Cola supply for free. According to a friend of mine that works for the Coca-Cola Company who has looked into the issue, the local bottling company sells the syrup to Disney World and it is brought in by truck to the warehouses North of the Disney Village Marketplace (or whatever it's called now). Disney World consumes more Coca-Cola that any other venue in the world. Disney purchases the cups from another vendor but will, on occasion when supplies are an issue, use Coke cups from Coca-Cola.
Coca-Cola will not release specifics of the agreement, however they do make money in the deal with Disney but consider the exposure for marketing value more important, as do most of the corporations that sponsor exhibits.
The display of Coca-Cola from around the world was a marketing venture by Coca-Cola and was entirely supplied by them at no cost to Disney, including construction of the igloo facility.
Any other questions on this topic?
...note that I stayed away from Coke vs. Pepsi vs. Soda vs Pop because everyone knows its POP!