I'd actually guess that, if the majority of responses indicate that guests like figment regardless of whether they were familiar with him before riding the attraction, then that means the current attraction is sufficient in endearing firgment to the millions of people who ride the ride, and there is thus no reason to upgrade the attraction if their primary motivation is really just to push merchandise (something I don't know if I totally believe). So you'd probably want to hope for a large number of survey responses saying that people who knew of figment before riding the ride really like him and that people who only know of him after riding the current attraction moderatley like him or have no strong feelings about him.
As someone who had never experienced version one of the attraction in person, it's incredibly surprising to me how many passionate figment fans like yourself exist. For me, the new attraction is probably the one that I've done the least at Epcot, just because it's not super enjoyable with the smells and the shrill enthousiastic singing. However, there must be a critical mass of fans out there because of the sheer amount of figment merchandise at food and wine this year. What was particularly interesting is that so much of the merchandise contained the original lyrics of the attraction. I wonder if the popularity (or, perhaps, unpopularity) of this merchandise took Disney by suprise, and they're just trying to figure out why people are still so excited (or not excited) by the character and if it's the result of the current iteration of the attraction or recordings/nostalgia for the orginal attraction.