It's going to be as expensive enough so that every single queue has a 5 to 10 minute wait. They want every queue utilized to its max, not sit empty.
I think you're thinking about this the wrong way. They want people to purchase it multiple times, not just once. They're going to price it so they can sell as many units as they can. Let's call it 10,000. They are going to price it so they just eclipse 10,000 guests on average per day.
If that's $500, sure. I just don't think it's anywhere near that. If it is, that's like half of their total annual revenue lol