Exactly. I already thought there was someone sitting at a desk whose sole job was to figure out how to add more upcharges and take away more that we were already paying for.
Someone? I thought there was a whole multi-story warehouse full of people whose sole job it was to separate people from more of their money while offering little to nothing in return.
Someone has probably said it more eloquently than me, but I'll try to put my feelings into words. We have paid for "upcharge" events before they became ubiquitous. I have found value in some, and virtually none in others.
I don't hate all "extras". I don't hate "extras" in principal. I especially don't hate extras that are truly extras (not things that used to be free and now require a surcharge). And I don't give a flying flip about extras that don't impact MY experience as a guest who has not ponied up the surcharge.
Here's what I hate:
(1) Charging for things that used to be free. What a lazy and greedy way to do business. And from a company that used to be the gold standard for creativity.
(2) "Extras" that negatively impact the guests who have not bought in - whether by impacting a view or making us feel like second class citizens;
(3) "Extras" that insult the intelligence of the customer. You may as well just call us rubes and be done with it. It used to feel like we (customer and company) were in it together. Sometimes, it now feels like company vs. customer.
(4) The fact that "extras" seems to be the primary business focus, rather than the bread and butter of the business. Again, lazy and greedy.
You can call me a gloom and doomer if you want. This newest wrinkle does not make me optimistic.