I want to comment further on this particular accusation.
I've seen several posts encouraging us to give the article and whistleblower the benefit of the doubt, but I do want to completely debunk the possibility of $4-6 Billion USD being over reported in a single calendar year. While I'm at it, I do think it is worth exploring what aspects of the accusations might (emphasis on might) be true.
Let's take the low end number, $4 Billion USD, and say they over reported by that sum. The most important number to determine the likelihood of this being feasible is the percentage of revenue this would represent. For example, if a company was making 200 Billion USD a year, the 4 Billion USD could be spread out over a wide variety of sales. That makes it more likely. Over reporting 4 Billion at a company with 4 Billion USD revenue is extremely difficult. Why? Because hiding 4 Billion USD would mean that there were essentially no sales. Any outside accountant would see red flags immediately and even the most brazen executive wouldn't dare pull off a stunt like that.
At 4-6 Billion in over reporting and 10.6 Billion in reported revenue, we'll say that the over reported sales represented ~40% of sales. That is ginormous! For every dollar the accounting firm looked over, they would find 40 cents were nonexistent. This would be like taking home a salary of 100K, and suddenly finding it was really only 60K. This level of over reporting would leave a paper trail. Operations costs would be off, and attendance would be out of wack. Instead of an accounting trick in TDO, this would take massive amounts of coordination at Walt Disney World and Disneyland from the most senior executives to the entry level cast member.
It gets worse. With revenue at ~6 billion USD, P&R would have lost ~3 Billion USD during FY 2009. This would change the parks from what the financial press has called “Disney’s Rock of Gibraltar,” into the rock that sunk Disney. Essentially Disney would have made no money in FY 2009.
There are other reasons, but I think these numbers should give anyone trying to take the story at face value reason to pause. Disney would have never been so clumsy as to let something this big happen, and then not get in front of it when it came out.
But what if certain aspects of the story are true? What if, though the exact details are off, there is some truth. This is still unlikely, but not impossible. This is how I could see it playing out...
During the recession, TDO is under extreme pressure to control costs and meet revenue targets. The travel industry is soft and is showing no signs of getting better. Is it possible that Burbank sent strong signals to achieve certain revenue targets? Yes, I think so. Is it possible, that in the face of extreme pressure, accountants used some magic to make more money appear? Not Billions, but tens of millions. Enough to just meet certain targets executives were crazy about. Is it possible? Yes, it is possible.
Even then, I’d be hard pressed to believe it. But if this journalist has a bombshell, I’ll be waiting for it. Parks and Resorts is about as conservative an organization as possible. Not speculators, in finance, in tech. They’re in the business of day after day, month after month, and year after year providing the same consistent experience. Consistency might by ops motto.
This wreaks of the exact opposite of consistency and conservatism. It’s out of character. Still, stranger things happened...