Mansion Butler
Active Member
I think deep theming and seamless experience is the kind of thing people don't mention being important (outside of those of us here who actually think and talk about it). If you give a list of great attractions to people, and put it up against a place, in your description, with fewer great attractions but you can call it a well themed space, the typical person, based just on your description, will pick the former almost every time, I'll bet.To me, the power of "seamless" experiences and continuity of detail is underestimated. They build the rides but fall short on suspending the disbelief. HP is the firs thing the've done that quenches the guest's thirst in a way that drills deep and suspends the spell. The fire and ice coasters are a waste with all of this detail and theming only to get on an Iron Ride. Perfect example of not getting it. Triceratops is rich and seamless.
I think it's more the kind of thing that people experience without thinking about, and when it's not there they can't logically or descriptively put their finger on what's wrong, but something is wrong. Busch Gardens vs. Animal Kingdom for an example. And there's a reason why Disney parks are so popular even though there are some places that offer comparable, if not better, attractions, and certainly bigger thrills. And I think brand is part of that, but a huge part is that people go and visit and just feel like everything is right. And even if they can't explain to their friends how Liberty Square transitions to Frontierland across time and space so near-perfectly, the depth of experience put in to all of it impacts them, gets them to come back, and has them giving glowing reports to their friends and building a cycle of devoted support that keeps Disney on top.
Not that seamless experiences are the only thing that makes Disney No. 1, but it's a huge one, and one that I think has a bigger impact on most people (again, outside of this message board) than they realize.