Eddie Sotto
Premium Member
New questions for you, Eddie.
Let's veer away from design and toward management and leadership. I liked what you said about "hard fun." How intentional is that kind of thinking in giving out assignments? Do you ever try to consciously channel leaders you've known (or maybe the Walt of myth himself?) Can you really let people to stretch themselves creatively all the time? (I would think sometimes the work just turns humdrum but still has to be done)
"hard fun" was a phrase I heard first being used by Alan Kay, a fellow Imagineer (http://en.wikipedia.org/wiki/Alan_Kay). It is intentional in my own work as we gravitate toward things that have aspects that either stretch my skill set, or have not been technically accomplished. You bring others in to share that challenge and then you spread the "fun". I think you need a "Plan B" for the hard fun if you can't get there, but the journey is always worth it and you manage the creative and technical risk. At WDI, both Pooh and M:Space had ride systems that had not been done before. They were very tough to do, but eventually they got there. The ABC Studios was the first all digital facade in Times Square. Custom software was written to make it hypnotic. All of that was experimental at one level and lots of hard fun!