PirateFrank
Well-Known Member
I think a lot of people are playing down the success of avatar. It made 2.7 billion worldwide. I don't care if it was a 3d movie. That is a ton of money. Cars one and two combined don't hit those numbers. Avengers as great as it is didn't hit those numbers. Again all those movies were 3d....
It has nothing to do with the fact that Avatar was just 3D like every other 3D movie released. It had everything to do with the timing of release (so close to Digital 3D infrastructure being available in majority of theaters) combined with the fact that the movie was the first visually extreme 3D movie.
Cameron constructed a movie to take advantage of recent deployment (in 2008/9) of Digital 3D equipment in theaters across the country. The fad drove the movie goers. No one can sit anywhere in this thread and say with a straight face that the characterization did it - as the characterization sucked. No one can sit anywhere in this thread and say with a straight face that the story did it - as the storyline sucked (and was stolen from *tons* of previous work). These two things are the very reason why the merchandising potential for this not-so-fast, not-yet franchise is extremely questionable at best, nonexistent at worst. Without characters people can identify with -- Without a story that grabs people by the hearts....you have zero merchandising potential. What kid wants to buy a stupid blue doll of Sam Worthington? The only kids buying dolls of the blue monkeys are asexual dorks living with their parents....and those dolls are likely life-sized.
The fad was "you have to see *this* movie in this new Digital 3D. It looks so cool." The reviews bore this out too..."The holy grail of 3-D has finally arrived" and "This is why all these 3-D venues were built. for Avatar. This is the one. The behemoth".
It was timing, not story. not quality. People jumped at the suggestion to see this movie because it was a new thing. Not because Sam Worthington is such a great actor.
Without the fad, released a few years later, Avatar might just have done similar numbers to another Sam Worthington movie with similar 3D visual diarrhea - Clash of the Titans. Both stories were just as 'meh.' The difference between these movies was that one was released when Digital 3D was new and exciting. The other was released when Digital 3D was an extra $10 burden that people didn't see the need to spend....especially with a deepening recession/depression.