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Do you think GM will stay at Test Track?
- Thread starter eddy21
- Start date
MythBuster
Active Member
They have a contract, but at the end of the contract, it is anybody's guess.
MichRX7
Well-Known Member
That and the wonderful Mayor and City Council...ugh... I tried to move there a few years ago, maybe it's time to think about it again.
TP2000
Well-Known Member
Honda is the big car sponsor at Disneyland. They sponsor the fireworks, and they have a big display in the Innoventions building in Tomorrowland. Honda also sponsors Grad Nite each year, and they park Honda cars and motorbikes all over Disneyland on Grad Nites for the kids to sit in and test out. Disneyland has a new 2009Honda Pilot on display this summer in the Esplanade with a contest to win stuff from Honda.
Honda is a much more stylish and hip and 21st century car company, and GM is very poorly thought of by California and West Coast consumers. No one drives a GM vehicle in SoCal, and if they do they are embarassed about it.
I realize there's a difference in consumers between Alabama and Ohio and Southern California, but for the long term Disney World would be smart to get with it and dump frumpy and trashy GM for a hipper and cooler car company like Honda. Or pretty much any car company besides General Motors.
Honda is a much more stylish and hip and 21st century car company, and GM is very poorly thought of by California and West Coast consumers. No one drives a GM vehicle in SoCal, and if they do they are embarassed about it.
I realize there's a difference in consumers between Alabama and Ohio and Southern California, but for the long term Disney World would be smart to get with it and dump frumpy and trashy GM for a hipper and cooler car company like Honda. Or pretty much any car company besides General Motors.
RiversideBunny
New Member
Mabye Ferrari is available.
SlusherGusher
Member
...based on sales figures for the first 6 months of 2008, still have another 6 months or so to go...
EpcotMark
Active Member
I interviewed one of the leaders at the Epcot Leadership Center a couple years back and he said that GM's Sponsorship of Test Track is the strongest one that Epcot has. Note that they are the only ones who have sponsored an attraction at Epcot since 1982, except perhaps Kodak, although Kodak doesn't sponsor as much as they used to.
RiversideBunny
New Member
Just a basic question-
Why does there have to be a sponsor for some attractions?
Tower of Terror doesn't have a sponsor.
Dumbo doesn't have a sponsor.
Tks.
Why does there have to be a sponsor for some attractions?
Tower of Terror doesn't have a sponsor.
Dumbo doesn't have a sponsor.
Tks.
darthjohnny
Active Member
Just a basic question-
Why does there have to be a sponsor for some attractions?
Tower of Terror doesn't have a sponsor.
Dumbo doesn't have a sponsor.
Tks.
It's expensive to build and run these attractions. Having sponsors greatly eases the financial burden off of Disney.
TP2000
Well-Known Member
Corporate sponsorship at Epcot is vitally important to the foundation of the park because Walt wanted it to be a showcase of American Free Enterprise to the country and the world. Walt Disney was a staunch Republican who felt that private enterprise can be used most efficiently to better the lives of all people, and he loved showing off American Free Enterprise to people from around the world.
It was the core mission of Epcot Center from day one.
You could argue that Epcot has strayed very far from its 1960's ideals and that it is really just a theme park themed to a World's Fair. And yet, World's Fairs have always had corporate exhibits and pavilions as their core product as well.
Sponsors are important to Epcot, because that is what Epcot is. And it's what Walt wanted for the place, to a much larger extent than he had at Disneyland with some limited sponsorship primarily in Tomorrowland.
miles1
Active Member
Honda is a much more stylish and hip and 21st century car company, and GM is very poorly thought of by California and West Coast consumers. No one drives a GM vehicle in SoCal, and if they do they are embarassed about it.
I realize there's a difference in consumers between Alabama and Ohio and Southern California, but for the long term Disney World would be smart to get with it and dump frumpy and trashy GM for a hipper and cooler car company like Honda. Or pretty much any car company besides General Motors.
I'm so glad the SoCal folks won't be embarassed when they're driving themselves to the unemployment office.
Sorry for the rant, but I think this import snobbery is completely out of control and will probably cause the end of our domestic auto industry unless it changes. Have you ever owned or driven a newer GM product? If not, how can you make the pronouncement that they're "trashy"?
I'll admit that not all GM vehicles are tops in their market segment, but they really are coming out with some remarkable products now that are neither "frumpy" nor "trashy". I think their sponsorship of Test Track is probably part of an effort to impress this on people.
Perhaps Honda is more "hip" for 21 year old street racers, but there are some of us that are not from Alabama that like some GM cars. And frankly, the one Honda Accord that I owned was a piece of junk.
PeoplemoverTTA
Well-Known Member
I have no idea how much GM spends on its sponsorship of Test Track; however, I would be willing to guess that the amount of good PR gained from sponsorship of a family-friendly attraction outweighs the cost of sponsorship.
Actually, as GM struggles due to low sales, PR tactics like the TT sponsorship become more important as a key way of reaching a target demographic, IMO.
Actually, as GM struggles due to low sales, PR tactics like the TT sponsorship become more important as a key way of reaching a target demographic, IMO.
Cmdr_Crimson
Well-Known Member
Sooo...I guess were still waiting for the new sponsers of UoE, The Land and The Seas With Nemo...