Demand for these showings is largely based on the theatres themselves, and that’s who should be making the calls, not Disney.
For example, there are several Alamo Drafthouse cinema complexes here in the DFW metroplex. Roughly half are in suburbia, the other half closer to their respective downtowns. In the surburban locations, Home Alone and Elf plays much better due to it being a more family friendly area. In downtown, Gremlins, Clue, and Die Hard play better.
The consideration shouldn’t be up to Disney regarding which films are in play and which aren’t.
They aren’t appropriately equipped to make those decisions on a micro level, only a macro, so they should not be the arbitrators about which films should play when and where.
Make the films available for licensing for singular events, and leave the rest up to the local branches.
This is all moot, though, because corporate greed by Disney is getting in the way of this. They’re quickly becoming a cancer to the theatre experience, and should be called out on this.
Rocky Horror is the rare exception, not because it plays well everywhere and every time (it does, and the more profane the audience, the better), but because Fox technically never pulled that film from theatres. It is technically still in its original theatrical run.
That technicality is why that film is exempt, though you would think even the dolts who made this blanket rejection of film licensing would be smart enough to exclude it.
