Casper Gutman
Well-Known Member
It's obvious to YOU and ME but it isn't obvious to many people - enough people that it is very profitable for Disney to spend so much cash and effort on manipulating vloggers.Again, I don't know whether I'm being naïve, but hasn't it always worked like that? Disney didn't invite travel writers or morning show hosts to the opening of Epcot or Animal Kingdom, for example, because they wanted hard-hitting scrutiny or to give those people or publications a nice treat. They did it because they wanted positive publicity that would convince people to visit WDW. I don't know the extent to which this has changed, but as long as I have been a fan Disney has had a reputation as company particularly concerned with "controlling the message." Now there are these people called vloggers, so they've updated the strategy to harness them as effectively as possible for marketing purposes and those vloggers can play along or resist as much as they choose while viewers also choose what content they prefer.
This is, again, not to deny anything that has been said about the relationship between Disney and the vloggers. It's more a bit of a shrug that I thought all of this was just obvious.
And there IS something different about vloggers. Traditionally, news and reviews have come to people through established gatekeepers who, while inevitably biased (they were humans) made some effort towards maintaining actual journalistic standards. When an ABC program puffed up a Disney product - well, that wasn't great (there are real problems with entertainment monopolies and cross promotion), but the connection between Disney and the show were more obvious and there were still some ethical restraints.
Technology has demolished those gatekeepers and a wave of populism has set fire to whatever ruins might remain. There are some positive consequences of these developments, but there are also a HOST of negatives. New sources of information like vloggers hide behind an entirely manufactured persona of "authenticity" which is tremendously powerful and influential in the current environment. They are "one of the people," the source of all real wisdom - "experts" who want to analyze corporate products critically are elitists, drowned out, and as Len's examples show, can safely be blackballed by Disney. Advertising is as fake as ever, but it is more deeply hidden and obscured then ever before, and countervailing voices are far less influential then ever.
We see in this thread people who are absolutely convinced that they cannot be influenced by the media they consume. That's absurd, but it's a widely held belief. Everyone, very much including myself, can be influenced, usually much more easily then we assume. That's why constant vigilance is required when we consume media, and why we shouldn't turn a blind eye when a company, especially one as massively influential as Disney, engages in deceptive practices.