The dragon is hungry.
The Mouse has made a big misstep on this one.
This, is not merely a bus.
For a company built entirely off of magical experiences, cancelling this is so very off brand.
The Magical Express has been both the right business decision and the right customer service experience for over 15 years.
It is quite something to watch in real time a company built on decades of trust, work so actively hard to erode it.
While only Disney knows what their long term plans are, announcing this whopper without any hint or indication of something arriving in its place is a public relations disaster. The Mouse is once again using the current pandemic and economic circumstances, to accelerate a cost-cutting business decision the number crunchers have wanted to make for a long time.
But when people have more transportation choices, Disney should be providing the best choice.
For resorts that often have had 90% occupancy, this new increase in arrivals & departures from vehicle traffic (more ride-shares, taxis, car rentals and shuttles) will be a mind boggling mess.
Here’s hoping they come to their senses. But if recent history is our guide …
Today’s Team Disney Orlando knows the cost of absolutely everything, but the value of nothing.
As Abraham Maslow once said, "I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail."
They are rapidly running out of nails.