ToTBellHop
Well-Known Member
I don't personally believe people like Bob Iger accidentally let anything "slip."
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Disney's Hollywood Studios Name Change
- Thread starter neoian
- Start date
Matt_Black
Well-Known Member
Yeah, it's not like he's a human being capable of missteps, blunders, and goofs like anybody else.
P_Radden
Well-Known Member
I just had a thought... What if they rename it Disney Land Florida? Now think about it. I know it sounds crazy, but think about what Disney stands for today. Pixar, Lucas Films, Marvel etc... The name Disney Land for Florida would now carry a new and different meaning from every other park named Disney Land before. Thus creating a new image for WDW. $$$$$ And a solid foundation to expand the existing park down the road... Just an idea
EDIT: Haha just reading this sounds crazy I know. The only way I could see them doing something this drastic would be to completely re-work the entire park. Forget what we know about the existing DHS, shy of HTH and TSMM. Some shops and restaurants would stay and be re-worked. However overall it would be a BIG ongoing transition. The new park would focus on the IP of the various franchises Pixar Land, Star Wars Land, etc..
EDIT: Haha just reading this sounds crazy I know. The only way I could see them doing something this drastic would be to completely re-work the entire park. Forget what we know about the existing DHS, shy of HTH and TSMM. Some shops and restaurants would stay and be re-worked. However overall it would be a BIG ongoing transition. The new park would focus on the IP of the various franchises Pixar Land, Star Wars Land, etc..
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Otterhead
Well-Known Member
That sounds like the most confusing thing they could possibly do.
danlb_2000
Premium Member
jackson1954
Member
"Disney's Half-day Park with Tiers"
It describes the park perfectly, and it gives Disney credit for creating such a thing.
It describes the park perfectly, and it gives Disney credit for creating such a thing.
Andrew C
You know what's funny?
Sage of Time
Well-Known Member
He dissolves in acetone just like the rest of us.
JohnD
Well-Known Member
I was referring to WDW. For the record, I don't care whether possessive or not but you still haven't answered the question. "Since 2007" where?
BrerJon
Well-Known Member
In 2010 Disney's California Adventure became Disney California Adventure, and a few years before that Disney movies went from being things like Disney's Pirates of the Caribbean to Walt Disney - Pirates of the Caribbean, then finally to just Disney Pirates of the Caribbean.
Walt and the posessive were both unceremoniously ditched by the marketing departments, and today it's just Disney.
P_Radden
Well-Known Member
So how much time do we have before WDW becomes DW?
Andrew C
You know what's funny?
Whoever makes that decision would be haunted by Roy's ghost for the rest of his/her life.
Unplugged
Well-Known Member
If we're going to have to start naming based on the mission statement, then why not simply "Disney's Hollywood Cash Cow"?
Mission Statement
In keeping with the tradition of the Hollywood that never was nor ever will be, additional cash cow brands will be leveraged so that Disney may continue milking you dry. Disney's Hollywood Cash Cow will continue to generate revenue in large sums by increasing the daily ticket costs while bringing back the not-so-stale Frozen Summer Fun LIVE activities and pushing more of the same Toy Story brand through a larger attraction presence. Additionally we'll continue to tease with future brand presence including Star Wars, Frozen 2, and perhaps some Pixar stuff we haven't locked in yet!
Mission Statement
In keeping with the tradition of the Hollywood that never was nor ever will be, additional cash cow brands will be leveraged so that Disney may continue milking you dry. Disney's Hollywood Cash Cow will continue to generate revenue in large sums by increasing the daily ticket costs while bringing back the not-so-stale Frozen Summer Fun LIVE activities and pushing more of the same Toy Story brand through a larger attraction presence. Additionally we'll continue to tease with future brand presence including Star Wars, Frozen 2, and perhaps some Pixar stuff we haven't locked in yet!
AEfx
Well-Known Member
I usually don't care about such superficial things, but I have to say the loss of the possessive is just annoying to me. It's very impersonal and faux-European (you know, like Madonna was for a few years there).
What's most annoying is that I'm pretty sure it's not an aesthetic choice, but dictated by Trademark/Copyright machinations. They have been going to a lot of trouble lately to separate "Classic" Mickey from Mickey Mouse, and by conserving the Walt Disney possessive it all seems like a ramp up to them somehow justifying getting around the upcoming expired Copyrights by exploiting the Trademark angle.
Though, like I said - I don't lose sleep over it - but, if they ever try to change the name of the resort, consider my car packed with picket signs, I'll hand signs and colored markers to everyone when we get there.
BrerJon
Well-Known Member
The only way they'd introduce a possessive is if they were renaming the resort 'Bob and Tom's Disney Money Machine'.
lazyboy97o
Well-Known Member
Trademarks don't expire so long as they are being used.
BrerJon
Well-Known Member
With Star Wars Weekends rolling into the now annual Frozen Summer, they're clearly following the Epcot model of having special events more weekends than not instead of building physical attractions. As shopping is the focus of all these events, maybe the new park should be called 'Disney Merchandise Kingdom'?
AEfx
Well-Known Member
Yes, I know.
That's what I meant by leveraging Trademarks (which do not expire unless they fall into misuse, as you said) to get around the expiring Copyright terms of some key Disney material that will happen in the next decade.
In short, Trademarks were never meant to be used the way in which they are today. They were for unique company names, logos, etc. - no one envisioned at the time that multi-purpose characters, etc. would end up being Trademarked literally up the wazoo (individual character elements, etc). They were never intended to cross with Copyrighted material, the same thing wasn't meant to be both Copyrightable and Trademarkable.
Because of the various extensions, this issue keeps getting pushed back - and after the last extensions, you saw companies like Disney filing an absurd amount of Trademarks in preparation for this day. It's ridiculous, there are something like 100+ Trademarks on various parts of Mickey himself alone.
The recent various Superman/Superboy cases brought up a key question that is just the start as Disney and other companies finally start to lose their copyrights (there is no way politically they will be extended again) - "What constitutes a character?" The answer is complex, but essentially it comes down to - a character is the unique qualities they display in the work.
So, although the claimants lost the various Superman cases eventually (due to upholding of previous agreements made by heirs over the years), there was a point where it looked like Superman was going to be broken up - the basic character that could leap and parts of the costume shown in the first issues could have ended up with the family, and then DC would retain ownership of things added later, like laser vision, etc. Basically, it would have been a mess and no one could have used him unless they worked together.
For Disney, an example would be Steamboat Willie. Steamboat Willie introduced the character of Mickey Mouse, and when that film enters the public domain, as the system was designed, so would Mickey - as he appeared there. So since Pluto didn't show up till a few years later, Mickey couldn't have a dog until Pluto's first appearance became public domain. But...Mickey (and Pluto, and everyone else) is now Trademarked up the wazoo. So that severely limits the intent of expiring copyrights (past the absurdity of how long they were able to extend them to begin with).
TL;DR? Disney is going to lose key Copyrights in the coming years, and their only legal weapon to combat it is going to be the ever-living Trademarks, which depending on how courts legally interpret things, could be used to get around the original intention of expiring Copyrights and Public Domain. It's something that is going to be a very big deal, not just for Disney, over the next decade or two.
MaryJaneP
Well-Known Member
Have to agree with the thought that there are too many "Adventure" parks in Florida, so Disney Hollywood Adventure, although the apparent front runner, may not happen. It does appear likely that they want to include some "Hollywood" aspect in the title for continuity reasons. However, a clean break may be needed to "refresh" the buying public's memory.
Unlikely to sell enough tickets, but perhaps: Disney Boring Kingdom, Disney Not-So-Magical Kingdom, Disney and Pixar Walletpalooza, Disney W/E, Disney Totally, Disney Parking Lot Z, or something like that.
Unlikely to sell enough tickets, but perhaps: Disney Boring Kingdom, Disney Not-So-Magical Kingdom, Disney and Pixar Walletpalooza, Disney W/E, Disney Totally, Disney Parking Lot Z, or something like that.