Imagine the amount of hubris needed to believe that AP’s “aren’t needed” and thinking guests will gladly pay full price for tickets, basically taking them for granted in the process, when the competition is more than willing to offer AP’s and discounts to show their appreciation for their guests. Maybe someone should dredge up that old quote by Iger when he said all they needed to do was tweet that GE was open and that’s all the marketing they needed, and people would flock to the park.