D
Deleted member 107043
Plummet? Drop a measure yes, but plummet? I don't think so. Disney fans will be Disney fans.
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News Disneyland cancels Annual Pass program
- Thread starter DCBaker
- Start date
Plummet? Drop a measure yes, but plummet? I don't think so. Disney fans will be Disney fans.
mickEblu
Well-Known Member
Agreed and there is no way Disney would do this to themselves in any economy, let alone now. Also when it comes to the parks, they haven’t exactly shown they have any long term strategy. So to think they would eliminate 1/3 of more of their revenue while they try to entice more tourists to come is not realistic. That would have to be a very long game and maybe the flex style APs are a start to that process.
Also agree on the 1-2 times per year. The only way that would change is if they drastically lowered the price of the day tickets.
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Maybe the unrestricted pass with all the options will require a steep initiation fee (in the thousands) along with annual dues; also in the thousands.
MarvelCharacterNerd
Well-Known Member
Interesting! Here are the two variations I saw - these are really all over the place!
or this version:
SuddenStorm
Well-Known Member
My friend, I plan on setting up camp on a Splash log at rope drop and getting as many rides in as possible.
If they're gonna kill it... I may as well do my best to get myself sick of it before it goes. But I went to Disneyland about 75 times last fall, and rode Splash on average three times a trip- so I'm not sure it's possible to get tired of it.
mickEblu
Well-Known Member
Hahah Nice!! I’m definitely taking my son on it 2-3 times that first day. That is, if he’s brave enough to ride again after the first time. I’m thinking about sneaking on my 10 month old daughter too haha. Assuming it opens this summer
SuddenStorm
Well-Known Member
Hold her up on the drop photo, and see how quickly Disneyland security chases you out of the park
.
mickEblu
Well-Known Member
Hold her up on the drop photo, and see how quickly Disneyland security chases you out of the park
Lol. She ll thank me one day when she gets to say she rode the original.
SuddenStorm
Well-Known Member
I feel sad for the generations of children who will never know how awesome Splash is.
mickEblu
Well-Known Member
So it’s not getting cancelled huh ?
shambolicdefending
Well-Known Member
A few years ago the Register quoted a Disneyland talking suit saying that APs averaged about 10 visits per year. I don't have time to scrounge up the old article right now, but it's been posted in this forum before.
I believe Micechat has claimed similar numbers from their sources - i.e. APs account for about 10 million gate clicks annually, or a bit over 1/3 of total attendance.
My wild guess is that TDA would prefer to see attendance recover to its previous totals, while having the AP proportion drop down to around 20-25%. Of course it will likely take multiple years to get back to 28 million guests, regardless of what they do with APs. So if there ever was a time to play the long game, it's now.
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SuddenStorm
Well-Known Member
I mean I want it to, but who knows. I wish we could find out how many people on the Splash retheme team at WDI were laid off, if any. That'd provide insight into the timeline for the project.
asianway
Well-Known Member
It got cancelled all right
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Deleted member 107043
I think one of the main reasons Disney stopped officially releasing annual attendance figures (back in the 80s around the time the AP program first launched I think?) is because it didn't want the media or investors focused on traffic as the one and only KPI for Disney Parks' profitability and success. Thus, there are bound to be multiple paths for Disney to recoup losses from any reduction in gate traffic in the wake of APs being discontinued, much in the same way that the company has successfully leveraged Disney+ for content distribution as cable subscriptions have declined and streaming emerged.
flynnibus
Premium Member
They’re happy to see you 10 times a year. What they are not happy about is when you come if you are the type that stress park ops by coming on the peak event days.
The point isn’t necessarily to reduce admissions- but to better manage the potential impact of ap admissions.
Changing the way people pay, when they can go, what the limits are etc... disney can shape AP visiting patterns into things that are better for the company. For example, Maybe instead of 10 3yr stays... someone goes 3 8hr stays... or more people will carpool, etc.
Point is... now they have the opportunity to rewrite the baseline rules.
Glad to see that they included a 6 reservation option, as an out of stater who goes for a week at a time (Tues-Sun) a big reason the original flex pass wasn’t going to work for me was the limited amount of reservations over a short period and my weeks always ending on the most popular days of the week. Other then my October and December trips, no trip I take occurs in 60 days or less, so something like this could work for me, provided summer isn’t blocked out.
Disstevefan1
Well-Known Member
I agree, Disneyland is a local park and correct me if I am wrong, the majority of visitors are annual pass holders, and the AP was a great deal! Do people blame them for using their AP?
This discussion is moot. Disneyland HAD a great AP program and now it’s gone. One thing we can agree on is this new “membership” program for Disneyland; guests will be paying more and getting less. I will not call the former Disneyland AP holders entitled, these folks were simply using the AP they paid for period. I don’t blame them for being upset; they had a great AP program at a price they thought was a value and that was taken away and a program of a lesser value at a higher cost will be offered..
That would upset anyone, if it be a AP program or a book club..
At this time I would again thank China, but Disney always wanted to make this change, they are just using COVID to justify it.
Maybe it’s TWDC that should be thanking China...
flynnibus
Premium Member
There were still a ton of problems that were beyond “using their ap”. Not everyone, but lets not whitewash history.
Maybe for some... for others it could be better.
The “entitlement” word doesn’t get thrown around because of how many times people came. It came from behavior and attitude that grew within portions of the AP base... fostered by their access and privilege.
Definitely not a fan of the proposed new approach to APs, though it isn’t surprising.
The reservation system that was developed for DLR and that was used for the Flex Pass was from my understanding originally intended for most/all APs, as well as CMs.
In my view, the Flex Pass approach that had both “reservation required” days as well as “no reservation required” days was absolutely the right approach.
The options in this survey seem to indicate that all AP admittance would require a reservation, which I don’t think will bode well (post-COVID anyhow) with locals who want to be able to go to DLR on a whim, and who don’t want to have to use one of a finite number of “Anytime Reservations” to do so.
In my opinion, they should get rid of “Flex Pass” as a separate offering, and just change all AP tiers other than Signature Plus and/or Premier Passport to a combination of reservation required, no reservation required, and blockout dates. I’d also make the case for a slight decrease in price (given the decrease in value), however the idea of TWDC lowering prices for anything these days is laughable at best unfortunately.
The reservation system that was developed for DLR and that was used for the Flex Pass was from my understanding originally intended for most/all APs, as well as CMs.
In my view, the Flex Pass approach that had both “reservation required” days as well as “no reservation required” days was absolutely the right approach.
The options in this survey seem to indicate that all AP admittance would require a reservation, which I don’t think will bode well (post-COVID anyhow) with locals who want to be able to go to DLR on a whim, and who don’t want to have to use one of a finite number of “Anytime Reservations” to do so.
In my opinion, they should get rid of “Flex Pass” as a separate offering, and just change all AP tiers other than Signature Plus and/or Premier Passport to a combination of reservation required, no reservation required, and blockout dates. I’d also make the case for a slight decrease in price (given the decrease in value), however the idea of TWDC lowering prices for anything these days is laughable at best unfortunately.