He literally said they are not making sny money off these events.
Making a profit does not equal making money.
Knott's is said to be in the same boat; their recent food festivals made no profit, it just keeps the park barely operating and a core group of employees still connected. Knott's is simply trying to survive until next summer.
Now, if I know TP2000 like I think I do... he's very good at using his words in a direct and specific meaning.
"made no profit" does not mean it did not net the company any money.
If Knott's costs $50k a day to sit there, and the food festival is an additional $25k a day to run. If they sell over $25k in tickets for that day, they made no net profit, but it did help offset the costs of the park.