I really like idea of the room coming alive.
For example, in the Swan and Dolphin, maybe the room can come alive to tell you the story of the swan and dolphin. Then you go outside and the hotel architecture makes sense beyond just looking nice... aha! Then they could sell the swan and dolphin as characters in the gift shop... aha! And they could charge people more... aha! But seriously, overall it'd make for a better experience. That's just one example I'm picturing.
I think it would take people by surprise in a positive way. The Star Wars resort hotel rooms should be special.
Most likely it wouldn't come to the Swolphin. They don't even have the Disney timetable channel (at least, they didn't a year ago).