Disney Playing catch up with Universal... Potter Disney's biggest mistake in 20 years...

WDWDad13

Well-Known Member
sorta off topic (but not fully) - ya know how lots of people make fun of Disney throwing out so many discounts here and there to drive more people to stay on property particularly in the off season and say it's a sign they aren't doing well, etc.... I just received notice of a 20% off discount along with free breakfast at Cabana Bay through the summer (until Aug. 16th)

wouldn't you think the new potter addition would have filled that resort up by now?
 

Tim Lohr

Well-Known Member
See, I'm not sure if that's the case.
Universal has had tremendous success with Potter- they spent a lot of money and got a lot of money in return.

Disney, meanwhile, didn't spend millions of dollars on building new attractions and offerings... and still made a ton of money off of returning guests with nostalgia.

In fact, the argument could be made that Disney has made as much money off of Potter as Universal has: I'm sure a lot of families have vacations to Orlando specifically to see the new Potter expansion(s), but between the two Universal parks you can really only spend 2 days, 3 days max. To make a 5-6 day vacation, Disney seems like the obvious answer for how a family with kids will spend the other 3-4 days and justify airplane tickets to Florida.

Just because Disney didn't make the same move Universal did doesn't mean they made a mistake.
Universal and Disney might be competitors, but they're not playing the same game.

I think you're 100% right, Universal and Harry Potter-land are basically WDW's 5th gate. I think it's a very small percentage of people outside Orlando who would travel to Florida to only see Uni and Harry potter, but there's a much bigger percentage that are devoted not only to Disney's characters, but Star Wars, Indy, Pixar, Muppets, ect... plus Epcot, Animal Kingdom, the 2 water parks, and the resorts, even Disney's hotels have fan pages on the web

What remains to be seen here is will the people who like Harry Potter pay twice as much to see all the attractions that are now spread out across 2 parks? Just because Uni doubled down and built a sequel to Harry Potterland, doesn't mean everyone in the world will come and pay to see both. Potter fans will go see both, how many people know what a Gringott is, or are willing to pay extra to find out?
 

lebeau

Well-Known Member
I think you're 100% right, Universal and Harry Potter-land are basically WDW's 5th gate.

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Bairstow

Well-Known Member
Running a business includes making sure you have a bright future... running stagnant and missing opportunities ARE mistakes... no matter how much money you made riding on your history.

Generally true, but for some companies, the best course of action is just to give people what you've always given them.

HG3rKdc.png


A lot of us seem to think we know better, but Disney seems to think that the best strategy for their Orlando parks, for the time being, is to reap the benefits of their past investments and public good will/nostalgia for as long as they can without making the sort of capital investments they made in the '80s and '90s.
I'm not sure they're wrong.
 

The Crafty Veteran

Active Member
sorta off topic (but not fully) - ya know how lots of people make fun of Disney throwing out so many discounts here and there to drive more people to stay on property particularly in the off season and say it's a sign they aren't doing well, etc.... I just received notice of a 20% off discount along with free breakfast at Cabana Bay through the summer (until Aug. 16th)

wouldn't you think the new potter addition would have filled that resort up by now?

You would think so, but that's not the case. Even for the day DA opens.

I have to wonder how many people in these apparently huge long lines that will happen when DA opens will be visiting for the day only to go back to Disney?
 

jt04

Well-Known Member
Passing on Potter was the correct decision for the mouse. And it is not so much the IP that makes Potter so successful. It is the awesome environments that have been Imagineered around the stories.

Frozen, Star Wars, Marvel (at Disneyland) and a few Pixar attractions properly rendered will yield similar results. Bank on it.

There is no ceiling for Orlando tourism. Bank on that too Wall Street.
 

lebeau

Well-Known Member
Generally true, but for some companies, the best course of action is just to give people what you've always given them.

HG3rKdc.png


A lot of us seem to think we know better, but Disney seems to think that the best strategy for their Orlando parks, for the time being, is to reap the benefits of their past investments and public good will/nostalgia for as long as they can without making the sort of capital investments they made in the '80s and '90s.
I'm not sure they're wrong.

The problem is, Disney is not giving its customers what it has given us for years.

Disney World today is the equivalent of New Coke.
 

SJN1279

Well-Known Member
If Disney had gotten Harry what would it have looked like? I seem to remember that they were not planning on going all out like Uni has. I think there was dark ride and Character M&Gs.

A dark ride for the entire family through Hogwarts castle complete with wands. It would have captured the essence of the earlier books in the Harry Potter series perfectly.
 

Unplugged

Well-Known Member
well I'll bite first... I completely disagree.... I for one am glad Harry Potter did NOT come to Disney..that's not to say they don't need to be doing other things though, just never thought HP was a good Disney fit

I'm not sure about Avatar being a good fit for them either...however I can see them doing some really cool stuff with it
I also have to agree. I really enjoy the HP movies and am not a much of an Avatar fan. I'll go see HP at UNI sometime, but UNI isn't winning me over from being a Disney fan. I'll also go see Avatar as I'll be at AK anyway, and yes, it may make my stay at AK longer and more enjoyable once that and all the other updates are complete.

I think it's more of a win/win. As stated by others, UNI needed a big IP to make IOA a bigger destination and revitalize their path. We need UNI to be successful as it does create competition with Disney and will at some point help drive new work. Certainly, this is NO lesson on how to maximize IP. As others have stated with Carsland as an example, Disney knows how, it's just a matter of do they want to? Sure it would have been cool in some ways, but it just doesn't fit right and I know Rowling would never have permitted it to be anything less then what UNI committed to. Also consider that UNI is essentially land locked like Disneyland. As they build out, price of surrounding property goes up, and thus it becomes less practical for them to expand. They need some big IPs to milk what they have, where WDW isn't facing the same dilemma. (Yeah, I know. Unless they keep selling of land. That's another thread.)

Not too mention, who would have wanted Cinderella's castle replaced with Hogwarts? Though an HP remake done in CG with the Disney characters in the movie would have been pretty damn funny! Mickey as Harry and Goofy as Lord V. Could have been worth it right there!

As for the whole NexGen point, can we let this go? Disney did not spend $1B on just WDW bracelets and that is a fact. Their entire infrastructure that manages sales, reservations, photos, and more across all their properties including the cruise ships all had to be upgraded & enhanced. It is a cross business unit enhancement so they can change direction in the long term. Like any other sophisticated system that requires touching almost every system in place, it has issues that they have been diligently working through. Frustrating for now, but later it will be no big deal. I'm curious if all of you who complain about NexGen would have thrown a fit back in the day when Disney changed A/B/C/D/E tickets to a single park entry paper ticket would have complained then? "Well, why should I pay for those rides when I won't go on them. I only like these rides, but now I have to pay for them all essentially." Or more recently did you complain with "I don't want my room key, park ticket, and charging privleges linked on this Key-to-the-World credit card thing. If someone gets a hold of it, they can break into my room and charge up all kinds of things, plus I'm out a park ticket!"? It's all so silly really. Just simple business evolution. The bigger the business, the harder it is to change course.
 

Bairstow

Well-Known Member
A dark ride for the entire family through Hogwarts castle complete with wands. It would have captured the essence of the earlier books in the Harry Potter series perfectly.

I can't remember where I read/saw this, but I believe there were 3 leading concepts for Disney Potter and by far the most likely one would have been a "broomstick riding" variant of 'Soarin, a single shop, and a single QS restaurant.

The problem is, Disney is not giving its customers what it has given us for years.

Disney World today is the equivalent of New Coke.

In your opinion, perhaps, but I would imagine that for most non-expert guests, Disney's parks look more or less like they always have.
 

Tangled21

Member
Just because Uni doubled down and built a sequel to Harry Potterland, doesn't mean everyone in the world will come and pay to see both. Potter fans will go see both, how many people know what a Gringott is, or are willing to pay extra to find out?

Seriously? How many casual star wars fans know what Dagobah is? But I bet if Disney built a Star Wars land and recreated the world of Dagobah, people would flock because the title of Star Wars is attached to it. Casual Harry Potter fans do not need to know what a "Gringott" is, because all they see is Harry Potter which is iconic and that's good enough.
 

Horizons1

Well-Known Member
sorta off topic (but not fully) - ya know how lots of people make fun of Disney throwing out so many discounts here and there to drive more people to stay on property particularly in the off season and say it's a sign they aren't doing well, etc.... I just received notice of a 20% off discount along with free breakfast at Cabana Bay through the summer (until Aug. 16th)

wouldn't you think the new potter addition would have filled that resort up by now?
It's not even open yet. How could it?
 

Magenta Panther

Well-Known Member
I have to agree with this. What park would HP had been jammed into? Maybe you could argue DHS... At least with AVATAR ( editor's note: I am not a fan of Avatar Land ) I can see the correlation with AK and how the conservational story line of Avatar fits with the mission of awareness that AK tries to deliver...

I don't know about you, but I don't go to a theme park to get preached at. AK's "message" is one of the reasons I find it so boring. I've never visited Rafiki's Planet Watch or that attraction with Simba and so on. SNORE! If that kind of pedantic palaver is what AK is all about, then hey, maybe Disney should buy the rights to Captain Planet... :p
 

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