Chapek talked about 3 areas:
1. Content and marketing spending, i.e. stop spending a fortune on crappy shows that nobody wants and doesn't drive revenue.
2. Freeze on new headcount. This has nothing to do with frontline Parks.
3. SG&A costs. That's marketing, finance, accounting, HR, T&E, overhead, admin, miscellaneous supplies, IT. Again, NOT freaking ride maintenance and guest relations. Operational costs are the exact opposite of S&GA costs. We're talking about cubicle people, not costume people.