News Disney Explores Amazon Prime-Like Membership Program to Offer Discounts and Perks

Coaster Lover

Well-Known Member
In the Parks
No
Isn't that on touch screen (asking, I don't know). Couldn't one just tap the content progress scroll bar to the beginning?

Yes... from the screen shown, you cannot change it (you must click "Continue" to start the content), but once the content is playing, you can slide your finger along the progress bar to advance or rewind the content on a touch screen device.
 

Fido Chuckwagon

Well-Known Member
Isn't that on touch screen (asking, I don't know). Couldn't one just tap the content progress scroll bar to the beginning?
Yes, but that’s a giant pain. You have to grab it and pull it back. It’s small and frequently hard to hit. There’s no earthly reason why they don’t have a “restart” option.
 

CaptainAmerica

Well-Known Member
@nickys it looks like this might the DVC thing that has been referenced elsewhere:

We are excited to share that Disney Vacation Club® is piloting an all-new Member Experience Specialist Team designed to enhance your Membership. You're invited to participate in this new program before arriving and during your upcoming stay at Disney's Riviera Resort, where you will have the chance to experience an elevated approach to Member Services.

Along with existing pre-arrival and on-site support, the Member Experience Specialist team will help manage your vacation requests in a proactive, personalized way. To ensure that you arrive with ease and while on-property, this dedicated team can assist with dining reservations when available, search for recreation availabilities, organize your special events and so much more!

This test program opportunity begins on 09/06/2022 and lasts through your vacation. Please respond to this email or call your Member Experience Specialist at 1-844-382-6772 to share your vacation requests with our team.

We thank you for participating and helping us explore more ways to enhance your Membership.
 

nickys

Premium Member
@nickys it looks like this might the DVC thing that has been referenced elsewhere:

We are excited to share that Disney Vacation Club® is piloting an all-new Member Experience Specialist Team designed to enhance your Membership. You're invited to participate in this new program before arriving and during your upcoming stay at Disney's Riviera Resort, where you will have the chance to experience an elevated approach to Member Services.

Along with existing pre-arrival and on-site support, the Member Experience Specialist team will help manage your vacation requests in a proactive, personalized way. To ensure that you arrive with ease and while on-property, this dedicated team can assist with dining reservations when available, search for recreation availabilities, organize your special events and so much more!

This test program opportunity begins on 09/06/2022 and lasts through your vacation. Please respond to this email or call your Member Experience Specialist at 1-844-382-6772 to share your vacation requests with our team.

We thank you for participating and helping us explore more ways to enhance your Membership.

For free? Oh wait ….

They’ll help with dining reservations - from the start of your vacation. Ditto “special events” aka the things that also need to be booked 60 days ahead.

I’m wondering what they actually will be able to do. No wonder they’re not charging for it. Yet.
 

EPCOT-O.G.

Well-Known Member
For free? Oh wait ….

They’ll help with dining reservations - from the start of your vacation. Ditto “special events” aka the things that also need to be booked 60 days ahead.

I’m wondering what they actually will be able to do. No wonder they’re not charging for it. Yet.
So they’re charging for a concierge service after making it impossible/needlessly complex to sign up for these things in the first place?

Actually this makes complete sense. “Create the problem, sell the solution” is the prism through which we should view each and every corporate decision.
 

HoustonHorn

Premium Member
So they’re charging for a concierge service after making it impossible/needlessly complex to sign up for these things in the first place?

Actually this makes complete sense. “Create the problem, sell the solution” is the prism through which we should view each and every corporate decision.
This sounds a lot like the concierge attendants on the club-level floors. They are very pleasant, but they have no better or different access to ADRs, G+, ILL, dessert parties, etc. than anyone else. So it isn't like you can just ask one to get you into Space 220 or Homecomin' because you haven't been able to score your own ADR.

So I think it's more like "create the problem, sell the illusion of a solution." You know, like G+.
 

nickys

Premium Member
So they’re charging for a concierge service after making it impossible/needlessly complex to sign up for these things in the first place?

Actually this makes complete sense. “Create the problem, sell the solution” is the prism through which we should view each and every corporate decision.
Nothing about that email mentioned a fee.

But if it only starts at the beginning of your stay, then it’s useless. They won’t be able to book anything, hence the “if available” part.

Free or not, it seems to be a waste of time.
 

homerdance

Well-Known Member
Nothing about that email mentioned a fee.

But if it only starts at the beginning of your stay, then it’s useless. They won’t be able to book anything, hence the “if available” part.

Free or not, it seems to be a waste of time.
How long until there Is a 30 minute plus hold with the recording “please visit our website to do basic functions”
 

pdude81

Well-Known Member
Perhaps this (reservation concierge) is a way to charge for them to solve the problem of people hoarding certain popular reservations and trading them off to friends and/or clients later on. I couldn't get a Topolino breakfast this morning at 60+5 and that's never been an issue before. Space is even harder now than when it first dropped, and if anybody else but me in the family cared about Sci Fi Dine in then that would be out too.

At a certain point maybe they need to limit the number of reservations you can hold at the same restaurant per credit card. It's super frustrating having everything gobbled up at 60 days when you know a bunch of things will be dropped last minute and you may have made other plans.
 

harryk

Well-Known Member
“Walt Disney Co. DIS -0.31%▼ is exploring a membership program that could offer discounts or special perks to encourage customers to spend more on its streaming services, theme parks, resorts and merchandise, according to people familiar with the discussions.

The program would be somewhat akin to Amazon Prime, which offers advantages such as free shipping, discounts at Whole Foods and a complementary streaming video service for a monthly or annual fee, the people said. Internally, some executives have referred to Disney’s initiative as “Disney Prime,” although that won’t be the name of the program, one of the people said.

Discussions at Disney are in the early stages. It couldn’t be learned how much the company would charge for membership and how long it would take to launch such a program.

By creating a membership program, Disney would be betting it could offer customers more value, prompting them to spend more on the company’s products and services, while providing Disney with a trove of information about their preferences.

The effort is supported by Disney Chief Executive Bob Chapek, who has been vocal both internally and publicly about the opportunity for Disney to do more to cross-sell to customers, the people familiar with the discussions said.

“Technology is giving us new ways to customize and personalize the consumer experience so that we are delivering entertainment, experiences and products that are most relevant to each of our guests,” said Kristina Schake, senior executive vice president and chief communications officer at Disney, in a statement. “A membership program is just one of the exciting ideas that is being explored.”

Disney already has a special program for superfans, the D23 Official Fan Club, which costs $99.99 to $129.99 a year and comes with access to exclusive events and merchandise. That program offered members a discounted three-year subscription to Disney+ in 2019. A new membership program would be different in that it would be targeted at more casual Disney fans and customers.

As an early step to better link Disney products and services, Disney is working to enable subscribers to its Disney+ streaming service to buy merchandise associated with some of its shows by scanning a code on the service, people familiar with the plan said. The company expects to introduce that feature as soon as this year.”

No No No Current management has already proven that they cannot be trusted to do anything for the 'guest'. Only the bottom line is important to them. Offer something and a while later, 'modify' it. (but raise the rate at the same time)
 

nickys

Premium Member
Perhaps this (reservation concierge) is a way to charge for them to solve the problem of people hoarding certain popular reservations and trading them off to friends and/or clients later on. I couldn't get a Topolino breakfast this morning at 60+5 and that's never been an issue before. Space is even harder now than when it first dropped, and if anybody else but me in the family cared about Sci Fi Dine in then that would be out too.

At a certain point maybe they need to limit the number of reservations you can hold at the same restaurant per credit card. It's super frustrating having everything gobbled up at 60 days when you know a bunch of things will be dropped last minute and you may have made other plans.
If someone wants to eat at Beaches and Cream every day of their vacation, why shouldn’t they be allowed to?

I doubt this is anything to do with hundreds of guests booking a restaurant for 3 different times in a day.

I think part of it is down to the ever increasing numbers of U.K., European and other international guests with postponed trips finally starting to return. Since they tend to stay longer then they’ll be booking for their 60+10.
 

pdude81

Well-Known Member
If someone wants to eat at Beaches and Cream every day of their vacation, why shouldn’t they be allowed to?

I doubt this is anything to do with hundreds of guests booking a restaurant for 3 different times in a day.

I think part of it is down to the ever increasing numbers of U.K., European and other international guests with postponed trips finally starting to return. Since they tend to stay longer then they’ll be booking for their 60+10.
I think any system restriction is going to hurt some people. I just thought a limitation would do better than forcing a deposit or payment up front, but that seems to have worked out well for CRT. It's quite frustrating when you're paying the ransom to stay on site, but some reservations are just not available unless you stay a full week at the same place and eat there on your last day. It ends up being a fast finger contest when notifications go out from outside subscription services if someone cancels.

It's a good point regarding the number of international guests coming and the 14 day tickets they can get. The parks are so much more pleasant during the British invasion we're currently in than they were last summer, but it's shocking after not seeing many "foreigners" for two years.
 

drizgirl

Well-Known Member
Perhaps this (reservation concierge) is a way to charge for them to solve the problem of people hoarding certain popular reservations and trading them off to friends and/or clients later on. I couldn't get a Topolino breakfast this morning at 60+5 and that's never been an issue before. Space is even harder now than when it first dropped, and if anybody else but me in the family cared about Sci Fi Dine in then that would be out too.

At a certain point maybe they need to limit the number of reservations you can hold at the same restaurant per credit card. It's super frustrating having everything gobbled up at 60 days when you know a bunch of things will be dropped last minute and you may have made other plans.

Disney doesn’t care who holds the reservations. As long as someone eventually ends up in that seat.
 

aaronml

Well-Known Member
IMO they should double down on Disney+ as the “membership program” rather than trying to add a new one. Amazon Prime for example covers both Amazon streaming video content as well as all of the other Prime benefits.
 

Indy_UK

Well-Known Member
IMO they should double down on Disney+ as the “membership program” rather than trying to add a new one. Amazon Prime for example covers both Amazon streaming video content as well as all of the other Prime benefits.

Personally I think they need to. It will give the 100+ million subscribers the feel they are getting a perk without another sign up (despite the price hikes that will come too)

Disney+ Can easily be the base for this service and they can expand from there.

What the need to do is sort the mess of Hulu. Personally they should really put all that content in Disney+ like they’ve done in Europe
 

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