News Disney Explores Amazon Prime-Like Membership Program to Offer Discounts and Perks

[Sirwalterraleigh]

This has buy-in from Bob, Kareem, and Josh. Something is going to happen.

Oh stop….Bob Kareem and Josh.

They’re bad execs…not your frat brothers (actually…that sounds about right )

Tsun Tzu would smack you and tell you to learn who your adversary is first. It’s time we start there.

 

[Sirwalterraleigh]

The apex of their strategy over the past decade....

 

[castlecake2.0]

You are…

Disneyland is AP dependent…wdw could cancel them tomorrow and not much would change

I wish they would

 

[Sirwalterraleigh]

I wish they would

I think you will get your wish.

And it’s gonna get GRUMPY around here

 

[Sirwalterraleigh]

I'm sure there is a hard core demographic that would get this but there cannot be enough to support this...

Then that’s just magic kingdom club, D23, etc etc fringe groups that they’ve always had

 

[castlecake2.0]

I think you will get your wish.

And it’s gonna get GRUMPY around here

 

[TheMaxRebo]

Gotta be a lot more than that to sell....

Guess I am not seeing this as some big huge thing - just some affinity benefits they add in to help make the cost increase for D+ more palatable

If it goes the other way, where it is more costly and D+ is just one small part of it, then it feels more like a Passholder plan

 

[Rickcat96]

Exactly. I'm chuckling at all the people saying they're definitely getting or not getting this, when we have no idea what it'll include or how much it'll cost.

Well-here is my take:

Was very excited on D+ launch- now not to impressed with it.

Nothing Disney does now is to strengthen the brand for its consumer's-it's very obvious the company's focus is short term cash grabs. Having said that, it's a no brainer to pass on it.

 

[The Colonel]

their merch is garbage nobody needs- how often do you buy Disney Merch?
the new movies suck for the most part
the perks and discounts they usually offer are meaningless

 

[Sirwalterraleigh]

Guess I am not seeing this as some big huge thing - just some affinity benefits they add in to help make the cost increase for D+ more palatable

If it goes the other way, where it is more costly and D+ is just one small part of it, then it feels more like a Passholder plan

I’m with you…this is a useless subscription idea on the surface…

UNLESS they make it some kind of “park membership” that replaces APs by some type of small discount bundling?

“They wouldn’t do that!!…”

…oh but they would want to. Oh yeah.

 

[drizgirl]

The WSJ has updated the article with more information-

“A membership program could help Disney learn more about its customers’ behavior by collecting data about which shows they watched, trips they took and merchandise they purchased. Ultimately, Disney’s goal is to harness that data to make recommendations based on customers’ preferences, some of the people said.

For example, a fan of Star Wars rides at its theme park would get recommended related programming on Disney+. That cross-company effort, which is ongoing, involves top leaders including Mike White, who leads Disney’s metaverse strategy.

In exploring the membership program, Disney has studied Amazon’s program as well as Apple One, which bundles cloud storage, AppleTV+ and Apple Arcade, among other services, for a starting price of $14.95 a month, some of the people familiar with the discussions said.

Disney has discussed adding perks to the membership program from third parties, such as discounts to tickets for Disney shows on Broadway, said one of the people familiar with the discussions.”

So Disney wants us to pay them for collecting our data?

 

[HauntedPirate]

10 years ago, I’d have been interested, no matter what the program is. Those days are long gone.

Maybe membership gets Genie included, among other benefits.

IDK. We are a family that have owned DVC, tried Disney Mobile (remember that?), miss Tables in Wonderland, and signed up for D+ for the three year initial membership. Guess we have pixie dust on our collective noses. Probably will give it a try if I dont have to sell the other kidney to do it.

As it so happens, there is a new program being rolled out at the same time for just this scenario - Disney Donation+! You donate an organ to someone in need, and you get a year of whatever new membership program is being rolled out. YOU ARE THE MAGIC!!!

 

[CaptainAmerica]

So Disney wants us to pay them for collecting our data?

I love it when companies have my data. Without me asking, my phone tells me when there's an accident on my commute and I should take another route to save 20 minutes. BJ's sends me coupons for diapers when they know I'm running low. My TV suggests shows I might like based on shows it already knows I do like. My TV also knows not to show me mature content before 9pm because there are kids in my house. When I return from international travel, I get to skip the line at passport control because USCBP has my biometrics and they know I'm not a threat to national security. My thermostat adjusts itself to keep me comfortable year-round without me ever needing to touch it.

Location services? Enable. Cookies? Allow all. Ad preferences? Customize.

Hell yeah, track me harder daddy.

 

[GimpYancIent]

I’m with you…this is a useless subscription idea on the surface…

UNLESS they make it some kind of “park membership” that replaces APs by some type of small discount bundling?

“They wouldn’t do that!!…”

…oh but they would want to. Oh yeah.

"(Bloomberg) -- Walt Disney Co. is considering offering a broader membership plan, which could offer discounts, special experiences and other perks to its legions of super fans."

The propaganda continues.

 

[DisneyfanMA]

Just like mobile phones, and streaming, and software, Disney wants in on the endless monthly recurring charge. They already have it with Disney+ streaming, but they want more. I suspect a small hardcore faction of their fandom would pay for this, but the mainstream will not.

 

[mikejs78]

I love it when companies have my data. Without me asking, my phone tells me when there's an accident on my commute and I should take another route to save 20 minutes. BJ's sends me coupons for diapers when they know I'm running low. My TV suggests shows I might like based on shows it already knows I do like. My TV also knows not to show me mature content before 9pm because there are kids in my house. When I return from international travel, I get to skip the line at passport control because USCBP has my biometrics and they know I'm not a threat to national security. My thermostat adjusts itself to keep me comfortable year-round without me ever needing to touch it.

Location services? Enable. Cookies? Allow all. Ad preferences? Customize.

Hell yeah, track me harder daddy.

100% agree. As a technology professional, I think the whole privacy/cookies/tracking thing is completely overblown. No human ever sees your data, and the benefits users derrive from it, in my opinion, make it worth it. Even Apple, who claims that they are the privacy company, track you far more than you think, because they have to to make their services work.

I think if people could see an Internet with no cookies for anyone and no location tracking, etc., they'd be surprised how much of the things we use and take for granted just wouldn't work without it. Even if you personally disable it, you still benefit from the millions who don't. And so I'm in the same camp - as long as I know the company - cookies on, location services on, etc.

 

[matt9112]

Nope.

Same things they used to get 2 years ago work better?

 

[GimpYancIent]

100% agree. As a technology professional, I think the whole privacy/cookies/tracking thing is completely overblown. No human ever sees your data, and the benefits users derrive from it, in my opinion, make it worth it. Even Apple, who claims that they are the privacy company, track you far more than you think, because they have to to make their services work.

I think if people could see an Internet with no cookies for anyone and no location tracking, etc., they'd be surprised how much of the things we use and take for granted just wouldn't work without it. Even if you personally disable it, you still benefit from the millions who don't. And so I'm in the same camp - as long as I know the company - cookies on, location services on, etc.

Yeah, quite the visual.

 

[Sirwalterraleigh]

100% agree. As a technology professional, I think the whole privacy/cookies/tracking thing is completely overblown. No human ever sees your data, and the benefits users derrive from it, in my opinion, make it worth it. Even Apple, who claims that they are the privacy company, track you far more than you think, because they have to to make their services work.

I think if people could see an Internet with no cookies for anyone and no location tracking, etc., they'd be surprised how much of the things we use and take for granted just wouldn't work without it. Even if you personally disable it, you still benefit from the millions who don't. And so I'm in the same camp - as long as I know the company - cookies on, location services on, etc.

Well…we know that Amazon and Facebook - in particular - had really made the world a better place with data mining

 

[Sirwalterraleigh]

So Disney wants us to pay them for collecting our data?

…I totally didn’t make the connection