WondersOfLife
Blink, blink. Breathe, breathe. Day in, day out.
Thats a no for me.
-
Welcome to the WDWMAGIC.COM Forums!
Please take a look around, and feel free to sign up and join the community.
News Disney Explores Amazon Prime-Like Membership Program to Offer Discounts and Perks
- Thread starter DCBaker
- Start date
ToTBellHop
Well-Known Member
WondersOfLife
Blink, blink. Breathe, breathe. Day in, day out.
I guess not being "most" is the best way to save money.
Br0ckford
Premium Member
“Walt Disney Co. DIS -0.31%▼ is exploring a membership program that could offer discounts or special perks to encourage customers to spend more on its streaming services, theme parks, resorts and merchandise, according to people familiar with the discussions.
The program would be somewhat akin to Amazon Prime, which offers advantages such as free shipping, discounts at Whole Foods and a complementary streaming video service for a monthly or annual fee, the people said. Internally, some executives have referred to Disney’s initiative as “Disney Prime,” although that won’t be the name of the program, one of the people said.
Discussions at Disney are in the early stages. It couldn’t be learned how much the company would charge for membership and how long it would take to launch such a program.
By creating a membership program, Disney would be betting it could offer customers more value, prompting them to spend more on the company’s products and services, while providing Disney with a trove of information about their preferences.
The effort is supported by Disney Chief Executive Bob Chapek, who has been vocal both internally and publicly about the opportunity for Disney to do more to cross-sell to customers, the people familiar with the discussions said.
“Technology is giving us new ways to customize and personalize the consumer experience so that we are delivering entertainment, experiences and products that are most relevant to each of our guests,” said Kristina Schake, senior executive vice president and chief communications officer at Disney, in a statement. “A membership program is just one of the exciting ideas that is being explored.”
Disney already has a special program for superfans, the D23 Official Fan Club, which costs $99.99 to $129.99 a year and comes with access to exclusive events and merchandise. That program offered members a discounted three-year subscription to Disney+ in 2019. A new membership program would be different in that it would be targeted at more casual Disney fans and customers.
As an early step to better link Disney products and services, Disney is working to enable subscribers to its Disney+ streaming service to buy merchandise associated with some of its shows by scanning a code on the service, people familiar with the plan said. The company expects to introduce that feature as soon as this year.”
WSJ News Exclusive | Disney Explores Membership Program Like Amazon Prime to Offer Discounts and Perks
The entertainment giant looks to package streaming, parks and merchandise offerings together. It also aims to add a commerce feature to its Disney+ streaming service.www.wsj.com
DisneyfanMA
Well-Known Member
Hard pass
DisneyfanMA
Well-Known Member
And bill them monthly
SoFloMagic
Well-Known Member
CaptainAmerica
Premium Member
This has been public since February, people just didn't bother to connect the dots. Everyone got obsessed with the headline, and didn't bother to read what Chapek actually said.
Disney Taps Mike White to Lead Metaverse Strategy
Disney CEO Bob Chapek appointed veteran media and tech exec Mike White to a new role coordinating the Mouse House’s “metaverse” efforts going forward. White, who has worked at Dis…
variety.com
WorldExplorer
Well-Known Member
I'm subscribed to Amazon Prime because there's a wide variety of reasons I might want something delivered, throughout the year, and it saves me a significant amount of money and time. It's also rare for me to go searching for an item and not find it because the variety is huge. Prime is a decision I make because it's practical.
(Not that it doesn't still have crummy stuff about it, of course, but that's another thing.)
Buying Disney merchandise, tickets, or whatever is so far from the same thing that I'm amazed someone even compared them.
Pass for me.
(Not that it doesn't still have crummy stuff about it, of course, but that's another thing.)
Buying Disney merchandise, tickets, or whatever is so far from the same thing that I'm amazed someone even compared them.
Pass for me.
CaptainAmerica
Premium Member
"Somewhat akin to" Amazon Prime does not mean "Amazon Prime."
ToTBellHop
Well-Known Member
Will there be EARidescent sprinkles?
mikejs78
Well-Known Member
If they figure out a way to deliver real Mickey Premium Bars (not the cheap grocery store knockoffs) and Dole Whips to my door, I'm in.
I'd also probably gain 30 pounds.
WorldExplorer
Well-Known Member
Yeah, of course they're not trying to literally start their own Amazon Prime. My point is that their item pool is small and never necessary, so it's not something I'd feel subscribing to is worth it.
I'm sure they'll make tons of money off the people who have a whole collection of tiny backpacks they use once a year and want to buy a dozen more.
Sirwalterraleigh
Premium Member
I assume you’re just punking me on it being Disneyland that needs the APs…and not wdw at all?
Sirwalterraleigh
Premium Member
That’s your takeaway, huh?
“Allegiance” is required in consumer products? I thought that was the producers job to procure…
I must have been hung over in marketing and Econ…
…probably was…actually
Just the opposite, or am I confusing myself.
Sirwalterraleigh
Premium Member