This irritates me (from that article)
"Kids can learn everything they want to learn about transportation in a half-hour on the Internet," Baker said. "You've got to give them a Test Track ride.
That's NOT THE POINT.
Look, when I rode World of Motion, and I saw the Jules Verne scenes, I wouldn't have thought "Oh, that's Jules Verne", but it did make it even cooler when I finally read Jules Verne.
And, with Maelstrom, I had NO interest as a kid in learning about Norway, and yet, the ride did an excellent job of balancing a cultural experience with a thrill ride.
Yes, it's MORE challenging to do this. It's easier just to slap a popular IP on it and brand it a success (cause...youknow, EVERYONE likes Frozen, just look at the box office and toy sales!), but it's far more difficult to CREATE a lasting IP of it's own (ahem...Haunted Mansion, Pirates...which they've gutted, etc.)
I LEARNED from EPCOT rides, but it wasn't boring or like a classroom. Learning isn't boring unless YOU are boring.
I hate this encroachment. It can be done well (with the meet and greets in World Showcase, for the most part, it has, and the integration of Kim Possible and later Perry, also VERY well done)...
It can be done poorly and on the cheap (Nemo).
Or it can just be a cop out (Mexico and Norway).