News Disney CEO Bob Iger says raising park prices and increasing capacity is not smart and criticizes previous policies

No Name

Well-Known Member
1982 (opening of EPCOT):
One Day Ticket = $15
Annual Pass = $100

Adjusted for Inflation in 2022 (1982 prices):
One Day Ticket = $45
Annual Pass = $303

Actual Ticket Prices in 2022:
One Day Ticket = $124 ($189 over peak Christmas)
One Day Parkhopper = $194 ($268 over peak Christmas)
Annual Pass = $1490

There is no set of circumstances where a rational, reasonable person looks at these numbers and doesn't conclude that the people who have run Disney since Eisner are the worst human beings on the planet. None. And this doesn't include Genie+ and Lighting Lanes and all those other nickle-and-dime nonsense that have been implemented over time (parking increases, hotel fees, etc).
Raising your ticket prices in accordance with demand is a pretty normal business thing to do, and not a sign of “the worst human beings on the planet.” I agree they’ve made plenty of bad decisions but it’s not a charity.

Those two theme parks were an embarrassment to the company
That’s just false.
 

Sir_Cliff

Well-Known Member
Raising your ticket prices in accordance with demand is a pretty normal business thing to do, and not a sign of “the worst human beings on the planet.” I agree they’ve made plenty of bad decisions but it’s not a charity.
Yes, I think there's a middle ground between price rises and nickel and diming having become excessive in recent years a

In terms of Iger's comments, I agree that the proof will be in the pudding. It does strike me, though, that when the CEO says the sky is the limit and they'll raise prices as high as they can, Disney fans get mad. When the CEO says Disney has realised it is not wise to raise the prices and attendance caps as high as the market will bear, Disney fans get mad. 🤷‍♂️
 
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Touchdown

Well-Known Member
Adjusted for Inflation in 2022 (1982 prices):
One Day Ticket = $45
Annual Pass = $303
No park that I know of anywhere in the country has an advertised price of $45. Add at least $10 probably $20. Now the inflation adjusted AP rates that’s slightly higher than most seasonal parks. Of course all of those parks price their annual pass low and daily rate high to convert a one time visitor to an AP. Disney does this in another way, by discounting multi day tickets. A more fair comparison would be the cost per day of a 5 day ticket ($99) so roughly 2x the cost of Six Flags which given the quality is not really unreasonable, granted this is the cheapest rate, more expensive days are a little harder to swallow. Going by that original 15/100 ratio of daily passes to AP APs should cost $660. That has seen a runaway cost increase and I believe is so out of whack that it only attracts super users. It used to be you made two week long trips in a year the AP paid for itself. It now costs 3 trips.
 
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AdventureHasAName

Well-Known Member
Still enough to justify the increase in prices that he oversaw.
Not at all. New theme parks increase resort capacity, not daily user experience at the resort. A new theme park doesn't benefit the customer on a single-day basis; it allows for more customers on a daily basis. It should increase gross income through volume, not price increases. If you have one theme park and then you build a second, the customer can't experience both parks at the same time - he can still only physically be in one or the other.
 

MagicHappens1971

Well-Known Member
Somehow I feel another round of ticket price increases is about to drop…
I really don't foresee a ticket or any other major price increase coming within the next 9-12 months. Disney is really trying to win back goodwill from it's guests and fans. Plus it would look ridiculous to raise prices when Iger has repeatedly said that it was a mistake and blames those price increases on his predecessor.
 

HauntedPirate

Park nostalgist
Premium Member
I really don't foresee a ticket or any other major price increase coming within the next 9-12 months. Disney is really trying to win back goodwill from it's guests and fans. Plus it would look ridiculous to raise prices when Iger has repeatedly said that it was a mistake and blames those price increases on his predecessor.
They could raise ticket prices by shifting dates and never say a word.
 

erasure fan1

Well-Known Member
If a park ticket cost $45 they wouldn’t have spent billions redoing DCA, spent billions on Galaxy’s edge, spent billions on Pandora, etc, etc.

I’d rather pay $124 to go to a current Disney park than pay $45 to go to the parks we’d have if a ticket actually cost $45. I
Here's the problem. Yea they spent billions, that's great. But what capacity was gained? Almost nothing. Tron will be the first increase in decades. And that we won't even benefit from until Tiana opens in over a year. I don't care if the prices increase, but don't continue to take things away, give less of an experience and expect people to be happy. It's also pretty subjective if todays Disney is better than when it was $45 a day. My personal opinion is, absolutely not.
 

DopeyRunner

Active Member
He really is a silly old bear. Get the heck out. New blood as much as possible please.
The real question is: is there anyone in the organization left who has worked under one of the 1st gen imagineers. I firmly believe that if there is anyone with close ties to the original imagineers (not likely), or even Tony and Joe, I’d feel more comfortable with the creative direction. We are on what, 3rd or 4th gen now (maybe 5th)? These people are still artistically talented, but I find myself truly inspired by the “old boring stuff” far more than the new stuff.
 

celluloid

Well-Known Member
The real question is: is there anyone in the organization left who has worked under one of the 1st gen imagineers. I firmly believe that if there is anyone with close ties to the original imagineers (not likely), or even Tony and Joe, I’d feel more comfortable with the creative direction. We are on what, 3rd or 4th gen now (maybe 5th)? These people are still artistically talented, but I find myself truly inspired by the “old boring stuff” far more than the new stuff.

Sadly not really anymore. Rolly Crump among a few others are still alive.
Listening to them be realistic is harsh and sad but truth. Rolly, brutally honest.

Scott Trowbridge was the last even of the IOA era theme park new age greets when he jumped from Uni's parks to Galaxy's,s edge. That is the only reason Rise is as good as it is. But it is just not there anymore.

But there is a better chance at a return to Form with Iger out(it would take others too) than with him staying in.
 
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Nottamus

Well-Known Member
Maybe the prices we pay to get in wouldn’t hurt so much if we didn’t lose all we lost

Free fastpass
Street performers
Cultural representatives
Non limiting menus
Resort rooms with personality not stripped away

Just all the things that made it a place to make memories - and not regrets

So sure, blame the last guy even if it wasn’t all him- whatever it takes to restore some kind of value to your offerings.
I will look the other way for awhile- don’t let us down
 

celluloid

Well-Known Member
Maybe the prices we pay to get in wouldn’t hurt so much if we didn’t lose all we lost

Free fastpass
Street performers
Cultural representatives
Non limiting menus
Resort rooms with personality not stripped away

Just all the things that made it a place to make memories - and not regrets

So sure, blame the last guy even if it wasn’t all him- whatever it takes to restore some kind of value to your offerings.
I will look the other way for awhile- don’t let us down
And an entire other list of many micro things that make up the big place.

People don't mind paying a premium for quality.

People have recognized that quality has slipped.

They could have kept up with the parks and charged ten dollars more for admission and raised parking price higher than what they have now and no one would care because it is the best for your dollar. We know this because they have always done it.
 

Fabrisio25

New Member
First, they take away sorcerers of the magic kingdom then they decide to take away happily ever after. Bob Iger and Bob Chepik, both have no idea what it’s like to be Walt, if Walt was alive and saw this message going on in his own company, he would’ve been outraged. As a head as a Disney historian, I cannot imagine what absolute disgrace it is to D in the parks going to the parks 13 years in a row, and then going by myself ever since my mother passed away that has been a lot are the attractions disappearing and being replaced with IP that does not need to be there. I am very much angry with the Disney company as it stands. I want everything returned as it was before the pandemic. Return the card game in the magic, kingdom sorcerers, then take out enchantment and replace it with happily ever after then bring back fast pass and get rid of the genie plus. As someone who has a mental and physical disability, genie plus does not help in my case. Before the pandemic and before genie plus, it was much easier to have fast pass so I could have my day and enjoy my day. Now that things are disappearing, being retired and other rides, attractions, games, they have been there for 10+ years. I cannot believe that both Bob Iger and Bob Shea Peck had the nerve to take away something that has been there for 20+ years, will they ever learn that the guest they have been coming since either in 1990 or in my case 2006. I will never cease to have both CEOs in this case Bob Iger understand my case of being a strict Disney historian.
 

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