I wasn’t literally talking about the rich and famous…good catch there
What you’re describing is what in days of yore was the “lower upper class”. The Disney clientele was more the “upper middle class”
Now those archetypes have kinda “merged into one”…but the problem is there’s an invisible “ceiling” on it.
Huh? Simple - the demographic Disney draws hasn’t really shifted…it’s the money structure has changed who they are and what they have. And there’s fewer of them that won’t get bored. There really hasn’t been “upward mobility” in this country into that bracket in 50 years. It’s harder to find enough for Disney parks to meet quotas and is gonna keep moving that direction.
Examples question:
What is better for Disney business:
A. 10,000 people in the parks with an annual income of $500,000 and a “worth” of say $3-4 mil?
B. 10,000 people in the parks with about $250,000 in income and comfortable - but more traditional means?
Easy question, right?