Or…
The success of “woke” narratives in films varies with the target market. The Barbie movie resonates well with its core audience of young girls and women, aligning with themes of empowerment and diversity.
In contrast, franchises like Marvel and Star Wars have historically male-dominated fanbases, making it more challenging to integrate progressive themes without facing resistance from a wide part of their audience.
Ultimately, understanding and appealing to the target market, managing audience expectations, and authentically weaving themes into the story are key factors in the success of any film narrative.
Hugh Jackman, Ryan Reynolds, and the entire Deadpool movie provided a warm, loving embrace for the Marvel male target audience. Similarly, Robert Downey Jr. as Dr. Doom will also excite and engage that target market.
Movio’s data scientists have analyzed the evolution of the audience of one of 2016’s biggest hits, Deadpool.
vistagroup.co.nz