Wouldn't you love to know how they decide how many toys to design and produce for the marketplace?
The lag time on designing them, getting them past legal and safety standards, some Chinese slave factory getting the order to produce, and then the toys and t-shirts actually showing up in a Target in Utah must be at least six months. A year?
So why didn't they do any toys at all for Elio? And if not, at what point in its production did they realize and say
"Oh, darnit, this one won't sell anything." and forget about merchandise sales in the parks and big box stores?
Pixar sold over $10 Billion in boys toys and t-shirts for their movie
Cars. It was that huge merchandise sales that convinced Burbank to greenlight $600 Million (in 2008 dollars, over a Billion today!) to build the fabulous Cars Land in DCA. Obviously not every movie can be a
Cars for merchandise, but almost no merch at all doesn't make sense for Pixar.
No one can convince me they purposely greenlight a mega-budget movie in Emeryville and decide early on
"Yeah, let's give up on merchandise sales for this one, it won't sell anything." So at what point in Elio's production cycle did they realize there was no reason to send out production orders for America's toy aisles????