Casper Gutman
Well-Known Member
With the caveat that I don’t think the hate network is the primary determining factor in a target films success or failure, I think folks here consistently underrate its effect. Huge numbers of people get their news from Facebook, where members of the network dominate the most circulated and viewed posts. Major news networks and prominent public figures amplify it. It is not fringe, it is mainstream. Even the many people who reject its excesses reason that it must have some truth to it (“the truth is in the middle”). It creates “vibes” that influence people without conscious thought and determines what people see as “for them” or “against them.” Even if its message is fully rejected, it politicizes escapist entertainment in an unappealing way. We’ve seen ample evidence of its ability to influence. A small, online hate movement focused on video games incubated an ideological movement that has become one of the dominant forces in the country and elected numerous powerful public officials.This.
A lot of bad movies do very well, and a lot of great movies fall on their face. Truth is that time and place have a huge role to play in how well a movie does. Not that being a great movie doesn't help, of course it does, but it is by far the sole determining factor.
As for the rest of the last few pages, the hate network, as people are calling it, doesn't influence many who aren't already on team anger or who aren't at least hate curious. Obviously, they have some influence, but most people who have their backside permanently clenched because someone, somewhere may do or say something they don't agree with are already on board.
Thankfully, they out themselves pretty quickly and generally all have the same simple narrative.
- Movie is a failure and has something they don't like?
- It failed because it had that thing I object to, and this proves the majority agrees with me!
- Movie is a failure and has nothing objectionable to their world view.
- It was just a bad movie.
- Movie is a success and has nothing they deem inappropriate?
- See, I was right, exclude the objectionable thing and it succeeds.
- Movie is a success and has something objectionable?
- Pretend the objectionable part doesn’t exist or reinterpret it to prevent the kind of cognitive dissonance that would come with acknowledging they enjoyed a movie with that kind of content.
In short, this isn’t just about watching some idiot screaming on YouTube.