What I think it also shows is that the franchise is actually long in the tooth and not as popular as it once was. That is not to take anything away from it, it’s just showing signs of fatigue just like all franchises do.
Also we have to use inflation numbers, because anytime someone tries to do that with a Disney movie it gets called out. So got to play fair here, use inflation numbers across the board, things don’t look as rosy for anyone.
That is interesting you see it that way. It is a revival in the right direction for Dreamworks if anything.
There is a reason Universal was conservative with its budget and placed new creative leadership. They carefully crafted revivals.
Besides the other Illumination and Dreamworks films(which it will be close to PussnBoots by the time it is done in theaters) it is the highest grossing animation film in years.
People said thing the same about Shrek related Intellectual Property, and PussnBoots just had a come back as a spin off character to prove it can be done well.
For sure there is some natural Fatigue. But it is not the same sudden fatigue that other major properties saw last year where their sequels could not reach half of the box office of their prior installment.
This film cost 85 million and has made over 452 million worldwide.
It also disproves that family films are suffering more. Wonka and Kung Fu Panda both did well considering they are long in the tooth sequel and a spin off prequel.
You can use inflation numbers if you like. That does not change the fact that something made more than 4 times its production budget in theaters alone.
I don't think that changes things not looking rosy for Disney. I think the fact that we can't think of a single movie from Disney, animated or not, that has done that in recent play.(Avatar 2 may be the exception)
Not many animated fourth installments surpass their third one's profit ratio.
And that is coming from myself, who was never a Kung Fu Panda fan.