Don't confuse the claim to think that I mean that all franchises/sequels or nostalgia plays are successful. There are too many of varying quality for that to possibly be true. But I'll definitely stand behind the statement that the overwhelming majority of movies having the kind of BO grosses that people in this thread are seeking are part of franchises and/or well-established IPs.
I'll do some work for y'all. Here's the complete list of Top 20 films since 2018 [truncated to movies that made >$100m domestically] that I see that don't fall into that category:
- Bohemian Rhapsody (grudgingly -- Queen is obviously a successful brand, but biopics are in a unique space)
- A Quiet Place
- Crazy Rich Asians
- Us
- Once Upon a Time... in Hollywood
- 1917
- Free Guy
- Jungle Cruise
- Elvis (again debatable)
- Uncharted (based on a video game series)
- Nope
- Smile
- The Lost City
- Bullet Train
- Oppenheimer
- Sound of Freedom (which people didn't actually go see, but had viral ticket sales/donations)
- Taylor Swift
- Elemental
- Five Nights at Freddy's (based on a video game series)
Some of those are very generous decisions on my part to not consider them a well-established IP, so at best that makes only 19 of the last 94 domestic hits something relatively new/original, and only two of those (Oppenheimer & Bohemian Rhapsody) made more than $200m here. So, sure... only 80-85% of recent hits have been franchises, and only >95% of the megahits.
Wait, biopics are debatable but Jungle Cruise, a movie based on one of the most famous theme park rides of all time from the studio of the same name that owns such ride gets a pass? Not even a debatable parenthesis for you?
Free Guy? The movie that Chris Evans and a bunch of other cameos that entire movie was like a love letter to video game culture? Not nostalgia play? Why can Free Guy be on there but Ready Player one can't? Isn't Marvel ultimately one big nostalgia play done well?
I think I see what is going on here. Bullet Train was based on a well sold book.
Where is Migration?
Such an odd listing.
If you make everything that is ever based on a story selected to be a movie medium, you can go and consider anything a nostalgia play. Jaws, Potter, Psycho were all based on books ya know? My fair Lady was a musical from a playbook Pygmalion ya know? Why is your line drawn for others?
And Disney has made their money off nostalgic fairytales since the beginning of their studio. It can be done well, and not well.
At any rate, all of that is moot to the point that nostalgia has been around since the advent of film. It plays well. It certainly has leaned in a lot for Gen X and Y lately, but at the end of the day, it has always been a thing.
There is a reason the guy with the mustache built Main Street USA as the first impression and their biggest breadwinners or stories generations have told to their children.
It can be done very well, or it can be shallow.
Guess what Disney's product has mostly been lately?
They could use a Wonka, Dune or Ghostbusters Afterlife level liking.
Maybe even a Frozen Empire.