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Disney (and others) at the Box Office - Current State of Affairs
- Thread starter Disney Analyst
- Start date
TP2000
Well-Known Member
At twice the budget of that DC bomb.
I just looked at the Shazam numbers. Yikes.
I think it's safe to say that Shazam has provided a solid foundation for the basement of superhero films. The Marvels will likely fail to break even and end up being Disney's 9th mega-budget movie in a row to lose money at the box office, but at least it's not Shazam. Silver lining!
‘The Marvels’ Meltdown: Disney MCU Posts Lowest B.O. Opening Ever At $47M — What Went Wrong – Sunday Update
‘The Marvels’ is heading to the lowest opening ever for a Disney MCU pics at $47M-$55M. despite its stars’ last-minute promotion after the actors strike deal.
deadline.com
ABQ
Well-Known Member
Yikes. If Wish doesn't meet or beat the 50 expectation for its opening weekend, this fiscal year in studio results is certainly off to one legendary pooptacular start.Here's how yesterdays $6.6 Million in box office sales for the Thursday preview showings of The Marvels stacks up historically to other recent Marvel and other superhero movies.
Thursday Preview Box Office
2023, The Marvels = $6.6 Million
2023, The Flash = $9.7 Million
2023, Guardians 3 = $17.8 Million
2023, Quantumania = $17.5 Million
2023, Shazam = $3.4 Million
2022, Black Adam = $7.6 Million
2022, Thor 3 = $29.0 Million
2019, Captain Marvel = $24.9 Million (adjusted for inflation)
At least The Marvels beat Shazam on its Thursday preview.
The Numbers - Where Data and the Movie Business Meet
The Numbers provides detailed movie financial analysis, including box office, DVD and Blu-ray sales reports, and release schedules.www.the-numbers.com
TP2000
Well-Known Member
The '24 fiscal year for Disney is off to a dreadful start at the box office.
But as for calendar year '23, The Marvels is already on track to be the 9th (or 10th?) money losing film in a row for Disney's flagship studios. Wish looks financially more solid right now, but with its $200 Million production budget it will still need $600 Million at the global box office just to break even.
Not including The Marvels (yet), Disney has lost roughly $800 Million at the box office so far in '23.
At least there's Next Goal Wins from Searchlight coming out this month? Maybe that could make $5 or $10 Million in profit? And then just think of all the merchandise sales for Next Goal Wins at those Pele' soccer stores no one goes to at Downtown Disney and Disney Springs.
Vegas Disney Fan
Well-Known Member
I think everyone’s known for a while this was going to have a bad opening weekend, the question was simply how bad.Here's how yesterdays $6.6 Million in box office sales for the Thursday preview showings of The Marvels stacks up historically to other recent Marvel and other superhero movies.
Thursday Preview Box Office
2023, The Marvels = $6.6 Million
2023, The Flash = $9.7 Million
2023, Guardians 3 = $17.8 Million
2023, Quantumania = $17.5 Million
2023, Shazam = $3.4 Million
2022, Black Adam = $7.6 Million
2022, Thor 3 = $29.0 Million
2019, Captain Marvel = $24.9 Million (adjusted for inflation)
At least The Marvels beat Shazam on its Thursday preview.
The Numbers - Where Data and the Movie Business Meet
The Numbers provides detailed movie financial analysis, including box office, DVD and Blu-ray sales reports, and release schedules.
The big unknown is whether it’ll flop outright or find an audience thanks to word of mouth.
I saw 2 posts from friends who saw it last night on Facebook… one loved it, the other hated it. I haven’t seen anything yet that has convinced me not to wait for D+.
TP2000
Well-Known Member
On the plus side, it does have some good reviews and a decent Tomatometer score from audiences. It might just get a boost from word of mouth after this weekend. The question is, will that be enough to carry it the next 3 or 4 weeks as all the Thanksgiving and then Christmas movies start coming out?
Not when posters start tossing snide comments and insults around, or when they start talking about "woke agenda" or "culture war."
TP2000
Well-Known Member
Looking at some media articles today, several reliable outlets are reporting the budget for The Marvels was $275 Million, and that the British government gave Marvel a $55 Million subsidy check once filming had completed as part of the UK's "Film Tax Relief" scheme, bringing the production costs to Disney down to $220 Million.
So here's what The Marvels would seem to need to get at the box office to break even, give or take $10 or $20 Million.
The Marvels
Production Budget: $275 Million
Marketing Budget: $100 Million (guestimate)
Love Gift from British Taxpayers: $55 Million
Total Production/Marketing Budget: $320 Million
Global Box Office to Break Even: $640 Million?
So here's what The Marvels would seem to need to get at the box office to break even, give or take $10 or $20 Million.
The Marvels
Production Budget: $275 Million
Marketing Budget: $100 Million (guestimate)
Love Gift from British Taxpayers: $55 Million
Total Production/Marketing Budget: $320 Million
Global Box Office to Break Even: $640 Million?
TP2000
Well-Known Member
Box office data is in for Friday for The Marvels. The "First Friday" box office data always lumps in the Thursday evening previews into the Friday dataset.
Here is how The Marvels' first Friday box office compares to the previous five tentpole movies from Marvel.
Here is how The Marvels' first Friday box office compares to the previous five tentpole movies from Marvel.
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Jedijax719
Well-Known Member
MCU is finished. They have to approach the next phase (presumably the X-Men/mutant phase) as if it were a whole new reboot or, better yet, a new franchise altogether. That seems to be the approach they are taking with Star Wars with the whole Mandoverse thing and Jedi origin stories.
TP2000
Well-Known Member
Of note is that Friday was a semi-holiday for Veteran's Day. Banks were open, but most schools and government offices were closed on Friday.
Which should have provided a slight boost for the Thursday night box office, and helped the daytime box office on Friday.
It will be interesting to see how box office for The Marvels trends on Saturday (today) and Sunday.
Which should have provided a slight boost for the Thursday night box office, and helped the daytime box office on Friday.
It will be interesting to see how box office for The Marvels trends on Saturday (today) and Sunday.
Tony the Tigger
Well-Known Member
Inside Out 2 Shatters Frozen 2's Record as Disney's Biggest Animated Trailer Launch
Disney and Pixar rewrite history with Inside Out 2, proving there is still life in the old Mouse.
movieweb.com
LittleBuford
Well-Known Member
I can’t wait for this!Inside Out 2 Shatters Frozen 2's Record as Disney's Biggest Animated Trailer Launch
Disney and Pixar rewrite history with Inside Out 2, proving there is still life in the old Mouse.
Prince-1
Well-Known Member
The MCU is far from finished.
LSLS
Well-Known Member
Seriously, they are what. A year or two removed from billion dollar movies?
spacemt354
Chili's
They are 6 months removed from a very successful Guardians film, and 2 days removed from a very strong Disney+ show with Loki Season 2. Hardly finished.
My only gripe with the current MCU is there's too many projects to keep up with and they don't connect as seamlessly as they did in the past.
I wonder how the Disney haters will spin thisInside Out 2 Shatters Frozen 2's Record as Disney's Biggest Animated Trailer Launch
Disney and Pixar rewrite history with Inside Out 2, proving there is still life in the old Mouse.
erasure fan1
Well-Known Member
Having a billion dollar movie shouldn't be the benchmark for every MCU film. Unfortunately that's what it has come to with these crazy budgets. If they can get their budgets to $150mil or so, you are profitable at $450mil. Save those $270/300mil budgets for the Avengers/civil war type event films. Films like ant man quantumania, while still not great, it's profitable at a $160mil budget. The MCU needs to find a way to make mid budget films to showcase new characters, so they don't need to all be uber blockbusters.
Willmark
Well-Known Member
Reading more and more about this movie and I cannot believe this got the green light to go forward as is. This movie already had a number of issues going forward. Whether those are real or perceived, fair or not and whether or not anyone thinks they are valid or not, they are there.
Add to this: No Endgame to bolster it and potential for MCU fatigue?
Add to this if you remove the "bribe" err.. gift from the UK government to film it? The box office returns are going to be even worse from the financial side once the dust clears.
There is really no way to spin this. Opening in Shazam/Flash territory is not a good sign.
Add to this: No Endgame to bolster it and potential for MCU fatigue?
Add to this if you remove the "bribe" err.. gift from the UK government to film it? The box office returns are going to be even worse from the financial side once the dust clears.
There is really no way to spin this. Opening in Shazam/Flash territory is not a good sign.