It was in reference to the biggest money losers this year when I said All. I should have specified. As @Sirwalterraleigh pointed out. There is a reason that one kicked against the odds with legs for awhile. Ultimately more of Disney's diminished audience trust hurt it as well. It certainly has plenty of marketing, but was not very interesting for most kids and families with kids. My kids had zero desire to see it and I wanted to. Further to Disney having a Disney problem with brand trust, which is not opinion but factually has numbers and professional expert reports in the business world. Duds before that release did not do it any favors.
As for release schedule with what was said by @Disney Irish
Evil Dead Rise did just fine releasing in late spring as you can get. Originally it was going to be straight to streaming last year. WB is sure glad they did not do that now. It would have helped The HM a bit, but not enough on its own. It still has to make a ROI and that alone would. It could not possibly be due to it being an ok, it good or great film and a remake of an ok box office dud from only twenty years ago.
At some point we have to admit Disney's haunted Mansion opened against better films with audience having more desire to see anything else out right now and would have had to have been the only release to do better.
*Looks to Mutant Mayhem already surpassing HM box office*
Yep.
