GimpYancIent
Well-Known Member
Free market / capitalism that means competition, if the public does not like or want your product anymore there are alternatives and they may prove to even be of better quality.Yup. It's not as bad as Bud Light, but it's similar. Bud Light's executive leader went on record with a friendly interviewer saying that as the brand's leader she didn't like her core customers and found them to be unstylish and worthy of scorn, and she wanted to replace them with new core customers by changing the marketing and the type of new customer she was after. A few days later, Dylan showed up.
The problem was that there weren't nearly enough of that "better" customers waiting to buy her product, and they never showed up. And she had insulted and annoyed her core customers so much they stopped buying her product immediately.
The result is now the biggest brand implosion in American business history. Disney isn't at that same level of disaster yet, but it's on the path to that end result. Will Disney course correct in time? Or will Disney just keep doubling down and hope that customers finally give up and buy Disney's products again en masse like they used to?
Last edited: