Disney Consolidates Ad-Serving With Google, Ends Relationship With Comcast's Freewheel-
11/27/2018 | 01:57pm EST
By Alexandra Bruell
Walt Disney Co. has agreed to use Alphabet Inc.'s Google technology to manage and deliver online ad campaigns, ending a longstanding relationship with Comcast Corp.'s FreeWheel, according to a Disney spokesman.
Disney's networks, including ABC, ESPN and Freeform, will use Google Ad Manager to serve ads that appear across video, mobile, apps and display formats, including streaming, the company said.
Disney is consolidating its digital ad-serving with Google as part of a broader effort this year to centralize its advertising operations and technology. Disney has worked with both FreeWheel and Google Ad Manager in the past.
Hello Resorts World Florida!
Gee, I hope it's true. If it is, I'm glad the internet's longest serving website is under the Disney banner.
Hello Resorts World Florida!
Which fee the merger or the park?The Fox World thing always seemed kinda shady. I think 21CF will have to pay a break up fee, even with a justified cause.
Disney will get dismissed from the suit.
I am not sure Disney and or Fox will have to pay anything. The market drove Genting's stock down indicating they face a bigger problem as Disney and Fox both went up. I also wonder why any company would spend so much on such a small park, 25 acres.The Fox World thing always seemed kinda shady. I think 21CF will have to pay a break up fee, even with a justified cause.
Disney will get dismissed from the suit.
The Park was built on a mountain because that’s where their flagship casino/resort is.I am not sure Disney and or Fox will have to pay anything. The market drove Genting's stock down indicating they face a bigger problem as Disney and Fox both went up. I also wonder why any company would spend so much on such a small park, 25 acres.
I think they may have approved it quietly, and even so it's not newsworthy as the other important markets.When did Australia approved the deal?
Which fee the merger or the park?
I am not sure Disney and or Fox will have to pay anything. The market drove Genting's stock down indicating they face a bigger problem as Disney and Fox both went up. I also wonder why any company would spend so much on such a small park, 25 acres.
Now Major League Baseball is considering a bid for the 22 Regional Sports Networks!
When the U.S. Department of Justice approved Walt Disney's blockbuster acquisition of 21st Century Fox’s entertainment assets in June, the fate of 22 regional sports networks (RSNs) remained uncertain.
They needed to be sold and — almost immediately. As of this week, Major League Baseball (MLB) is also expressing interest. MLB Commissioner Rob Manfred, speaking with Corey Leff of the sports business blog JohnWallStreet on Tuesday after the annual March of Dimes sports luncheon in New York City, confirmed interest in the RSNs.
“We’re very interested in the RSN sale process and have preferences in terms of who the owners are going to be. Candidly, we’re looking at the RSNs ourselves,” he said. The RSN portfolio is valued at $25 billion.
It includes 22 local sports channels spread across the country, concentrated in the Midwest, with names like Fox Sports Kansas City, Fox Sports Oklahoma, and SportsTime Ohio.
Altogether, these channels have the rights to 44 professional sports teams across three leagues — MLB, National Basketball Association (NBA), and National Hockey League (NHL).
MLB already owns the exclusive digital rights to the NHL’s content.
For baseball fans, the excitement would be if MLB bought the RSNs and added some kind of innovative, a la carte option for fans to stream individual games for a fee, with no restrictions.
MLBAM is the broadcast / social media subsidiary of Major League Baseball. MLBAM owned BAMTECH which it sold first 38% then the rest of the Subsidiary to Disney. The way I read the original Disney / MLB Acquisition announcement, the relationship with NHL Is with MLBAM not BAMTECH.
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