Disney After Hours returns to the Magic Kingdom at new lower pricing

[monothingie]

See, this was my thought, too. I suppose it IS a 20% price drop. But, it's just still an insanely expensive price. Plus, there's just something unsavory about having daily admission to a park, then being told you have to leave, but can buy another (more expensive!) admission ticket to come back in on the same day.

Please don't take this the wrong way, but if you're questioning the expense, then you are not the customer that Disney is looking for. Disney is looking for high margin guests, ones that would partake in these type events without care of cost (or quality).

Maybe this strategy will work as a way to clear out the parks, but then again maybe it will drive everyone over to USO who seems to want anyones and everyones business. (Think Apple iOS and Android product and marketing)

 

[draybook]

Considering what a regular MK day ticket now costs, I would rather pay $119 to visit a less crowded park with some snacks included.

Yeah, but if you're buying single day tickets then you're doing it wrong to begin with.

 

[Laketravis]

I was speaking of the price complaining on these boards. Since you seem to have inside information, can you share specifics of what consideration was given to lower a price on something? This is not a dig at all, but a serious question.

I suppose if you can provide evidence that supports your statement "Not one single complaint about pricing has Disney ever cared about, or changed their mind about raising a particular price on something." then I could offer a few examples in which they did.

 

[The_Jobu]

See, this was my thought, too. I suppose it IS a 20% price drop. But, it's just still an insanely expensive price. Plus, there's just something unsavory about having daily admission to a park, then being told you have to leave, but can buy another (more expensive!) admission ticket to come back in on the same day.

I think unsavoury is a great word choice. I would have said bummer, but that's the fault of my education.

In April my family went on their first vacation in about 15+ years and we decided to go back to our last vacation spot, WDW. We stayed on site and tried to enjoy all that we could. Then we happened to pick one of these ticketed nights for our MK and I had to explain to my confused mother that the reason we we're being ushered out of MK while there was still light out was because the people with the lanyards bought more expensive tickets to have the park to themselves for a few hours. Look on her face was hilarious.

 

[flynnibus]

See, this was my thought, too. I suppose it IS a 20% price drop. But, it's just still an insanely expensive price. Plus, there's just something unsavory about having daily admission to a park, then being told you have to leave, but can buy another (more expensive!) admission ticket to come back in on the same day.

but maybe that's part of the logic... ensure it's not a add-on to a day user... but an alternative to a day ticket.

Personally I think it's just inflated because they think they can get it, and offering it as a stand-alone ticket just makes it consistent with the other parties and helps justify the high base price.

 

[21stamps]

See, this was my thought, too. I suppose it IS a 20% price drop. But, it's just still an insanely expensive price. Plus, there's just something unsavory about having daily admission to a park, then being told you have to leave, but can buy another (more expensive!) admission ticket to come back in on the same day.

I think they tried to find a balance between the other hard ticket events. MVMCP was $98 on my date..I think this fluctuates. EMM is $69 + cost of daily admission price- all dates. So this is 3 hours after park close with less crowds than MVMCP or MNSSHP, if it's anything like the photos being posted last year it's a very limited amount of people. It had to be priced accordingly, but not too high or too low in relation to the others.

 

[HauntedPirate]

but maybe that's part of the logic... ensure it's not a add-on to a day user... but an alternative to a day ticket.

Personally I think it's just inflated because they think they can get it, and offering it as a stand-alone ticket just makes it consistent with the other parties and helps justify the high base price.

Disney PR: "Enjoy MORE MAGIC! It's a MORE MAGICAL ticket!! For a MORE MAGICAL time in Magic Kingdom!!!"

 

[PhotoDave219]

Please don't take this the wrong way, but if you're questioning the expense, then you are not the customer that Disney is looking for. Disney is looking for high margin guests, ones that would partake in these type events without care of cost (or quality).

Maybe this strategy will work as a way to clear out the parks, but then again maybe it will drive everyone over to USO who seems to want anyones and everyones business. (Think Apple iOS and Android product and marketing)

You see, right there is exactly the marketing strategy that I have a giant problem with. Before the mouse made oodles of money and you didnt feel squeezed & you got a good value for your money. Now? Ooooffff.

 

[HauntedPirate]

I think they tried to find a balance between the other hard ticket events. MVMCP was $98 on my date..I think this fluctuates. EMM is $69 + cost of daily admission price- all dates. So this is 3 hours after park close with less crowds than MVMCP or MNSSHP, if it's anything like the photos being posted last year it's a very limited amount of people. It had to be priced accordingly, but not too high or too low in relation to the others.

Correct. This year, MVMCP tickets range from around $92 to $105, based on date, while MNSSHP tickets had a greater range, I want to say from around $65 to maybe $90?

 

[flynnibus]

if it's anything like the photos being posted last year it's a very limited amount of people

It was a very limited amount of people because people wouldn't pay the price... and Disney had to resort to get GIVING the tickets away to try to get people in to try it out.

When Disney forces people to plan 60-90-180 days out and then introduces a new offering just weeks away... Disney's own locked down planning model makes it hard for people to adjust and just try out some new late night offering. The lack of advanced planning, prices, and limited awareness hurt it. Disney first discounted it to DVC members, then resorted to giving tickets away.. all while still selling it at full price to other people. The new test gives a tad more notice (if memory serves..) and tries to adjust the price point and tries again.

 

[HauntedPirate]

It was a very limited amount of people because people wouldn't pay the price... and Disney had to resort to get GIVING the tickets away to try to get people in to try it out.

When Disney forces people to plan 60-90-180 days out and then introduces a new offering just weeks away... Disney's own locked down planning model makes it hard for people to adjust and just try out some new late night offering. The lack of advanced planning, prices, and limited awareness hurt it. Disney first discounted it to DVC members, then resorted to giving tickets away.. all while still selling it at full price to other people. The new test gives a tad more notice (if memory serves..) and tries to adjust the price point and tries again.

There are two After Hours dates in 2017 that are exclusively for DVC members, Feb. 24 and March 3. And they are free for DVC members (who purchased their points directly from Disney or from the resale market prior to April 4, 2016). First crack goes to those who are staying on-site during these dates, the crumbs go to any other DVC members.

 

[21stamps]

Correct. This year, MVMCP tickets range from around $92 to $105, based on date, while MNSSHP tickets had a greater range, I want to say from around $65 to maybe $90?

I didn't pay too much attention to MNSSHP, so I'm not sure and I'll rely on your info. How much is Club Villian?, I think it was $119 or $129 when I had looked at it. It seems like they're trying to fit the correct price points on each experience, and keep all under $130

 

[HauntedPirate]

I didn't pay too much attention to MNSSHP, so I'm not sure and I'll rely on your info. How much is Club Villian?, I think it was $119 or $129 when I had looked at it. It seems like they're trying to find the correct price points to fit the correct price points on each experience, and keep all under $130

You are correct at $129 for Club Villain.

 

[Animaniac93-98]

Yeah, but if you're buying single day tickets then you're doing it wrong to begin with.

What if I only want to go for a day? What if I only have enough time for a day?

 

[21stamps]

Yes, I know free tickets were given to some DVC members, but those are already accounted for in my book. I thought the "available to the public" tickets at all 2016 DAH nights had been reportedly sold out.

 

[draybook]

What if I only want to go for a day? What if I only have enough time for a day?

I would think that the cost of going there for one day as an out of towner would seem illogical for most people.

 

[21stamps]

I would think that the cost of going there for one day as an out of towner would seem illogical for most people.

People do it for Universal though, and that's a higher priced ticket than Disney. If you do park to park.

 

[Animaniac93-98]

I would think that the cost of going there for one day as an out of towner would seem illogical for most people.

I've done a one day MK trip while staying on site at UOR (the reverse of what many already do here). Was a good day.

 

[21stamps]

There are two After Hours dates in 2017 that are exclusively for DVC members, Feb. 24 and March 3. And they are free for DVC members (who purchased their points directly from Disney or from the resale market prior to April 4, 2016). First crack goes to those who are staying on-site during these dates, the crumbs go to any other DVC members.

Maybe I should have taken the tour...lol

 

[Bandini]

The price point is still to high for me to be interested. Also Country Bear and Tiki Room are such odd choices, they never have a substantial wait during the day, I can't fathom the demand being so high as to need them open at night?

It will be a once in a lifetime experience, since you and your family will have the entire theater to yourselves! I think this should be a hard ticket event embedded in the night time event.