Star Wars is largely a played-out franchise (and BTW, it's not the first Disney purchase that banked too much on continuing popularity ). I think one of the issues it has is that its first incarnation was as a series of films, with wonderful original characters portrayed by perfectly-cast actors. That is a hell of an act to follow, one that subsequent attempts have failed at. Now let's look at Marvel: the characters in that universe originated in comics, and none of those characters are dependent on any one actor for their survival. If one actor does a lousy job at Spiderman, then you just recast the part next time. Spiderman survives. Whereas, to most people, Harrison Ford IS Han Solo and they'll accept no substitutions. So while I still think putting Marvel characters in Disney parks is frankly barf, as a film series, it will always be more bankable than Star Wars. Marvel, as a franchise, has fewer weaknesses. JMHO.