flynnibus
Premium Member
Not what Blue Ocean is... but who am I to kill off a forum meme...
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DHS Soundstage 1 Renovation - Toy Storia Mania expansion
- Thread starter danlb_2000
- Start date
Not what Blue Ocean is... but who am I to kill off a forum meme...
BrerJon
Well-Known Member
Care to explain what it is then? I'm pretty sure thats the way WDW strategy has been described in the past.
SirLink
Well-Known Member
"Companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space."
ABQ
Well-Known Member
Not to keep the thread off topic much longer, but one great example was written up in the Harvard Business Review regarding Cirque du Soleil's usage of Blue Ocean to pretty much, blow the concept of the circus out of the water.
How did Cirque profitably increase revenues by a factor of 22 over the last ten years in such an unattractive environment? The tagline for one of the first Cirque productions is revealing: “We reinvent the circus.” Cirque did not make its money by competing within the confines of the existing industry or by stealing customers from Ringling and the others. Instead it created uncontested market space that made the competition irrelevant. It pulled in a whole new group of customers who were traditionally noncustomers of the industry—adults and corporate clients who had turned to theater, opera, or ballet and were, therefore, prepared to pay several times more than the price of a conventional circus ticket for an unprecedented entertainment experience.
To understand the nature of Cirque’s achievement, you have to realize that the business universe consists of two distinct kinds of space, which we think of as red and blue oceans. Red oceans represent all the industries in existence today—the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are well understood. Here, companies try to outperform their rivals in order to grab a greater share of existing demand. As the space gets more and more crowded, prospects for profits and growth are reduced. Products turn into commodities, and increasing competition turns the water bloody.
Blue oceans denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over.
flynnibus
Premium Member
It's not ignore your competition.. it is a strategy to take on challenges in uncontested waters... don't waste energy fighting over the same scraps... distance yourself from the competition by not fighting over the same scraps.
The term 'blue ocean' comes from the idea that 'red ocean' is water filled with blood because the water is soiled with other battles/fighters (sharks) all chasing the same game. Instead of jumping into that soiled water and having to fight with everyone for a slice of the same contested game... you instead look to apply yourself in an UNCONTESTED space and drive returns there.
Example:
If the eco small car market is saturated with manufacturers all trying to build a better mousetrap... do you build a small eco car and try to win market share from that crowded market (red ocean) or do you instead say ... Let's create a new market niche of small, young, hip, stylish cars that are affordable... that's blue ocean thinking.
flynnibus
Premium Member
Here's a super, over simplified example..
Imagine new attractions are the way the market has been advertising and drawing customers back each year. Each competitor fights to make their new attractions look bigger, better, and more attractive than the next guy. So the market is flooded with 'see our new whizbang attraction!' 'no, see OUR new whizbang attraction'
Instead of playing along and trying to just keep on-upping each other.. Blue Ocean thinking may say "lets promote the idea of a inclusive resort getaway" instead of just trying to play the same game everyone else is doing.
BrerJon
Well-Known Member
Right I think I getcha. So to pin down a WDW specific, instead of saying 'our attractions are better than Diagon Alley', it's saying 'you'll have more fun because with us you can pre-book your rides and restaurants 180 days out'.
Captain Neo
Well-Known Member
I would rather just have a Star Tours 3. Bring in new destinations from the new films (how sweet would it be to see destinations that haven't even debuted in movie theaters yet). Bring back Rex or a new pilot and make the ride less silly and more like the original. And please enough with the Jar Jar references can we all just move past that already I don't understand why my favorite ride has to constantly remind me about him.
Mike S
Well-Known Member
They could easily add new scenes to Star Tours while also adding a new E Ticket.
dstrawn9889
Well-Known Member
says the man with the non-canon reference picture as his avatar... LOL
John Fowler
Member
Oh snap!
No seriously I would love to see new planets added to Star Tours and a new E Ticket.
flynnibus
Premium Member
More accurately... instead of trying to be in an attractions race - Disney looked to change how people experienced theme parks in a way their competition could not simply follow and duplicate.
Right or wrong... instead of looking to keep expanding or gutting things, but instead looked to a different way to create value for the guest.
BrerJon
Well-Known Member
But can you name a single thing they've done that qualifies as this? I hear all this talk about Disney reinventing the business, but never see hard examples. What have they done that Universal couldn't duplicate?
MyMagic+ is the only thing I can think of that nobody else is trying to do, but that's such a shambles that even their own other parks aren't going near it.
Jon81uk
Well-Known Member
I think this is why Disney try and keep the focus of the parks seperate. Magic Kingdom has original attractions and characters from Disney/Pixar, Epcot focuses on Science and the World Showcase, Animal Kingdom is animals and conservation and Hollywood Studios is movies, no matter who made them.
I think this is the perfect way to keep it, most acquisitions in the Studios parks and most Disney (and A little Pixar) in Magic a Kingdom. And yes Avatar does fit in Amimal Kingdom under the conservation message.
Jon81uk
Well-Known Member
Disney were the first to push the focus onto multi-day, multi-park resorts. This happened in the Eisner era mainly with the building of Disney-MGM, Animal Kingdom, Blizzard Beach, Typhoon Lagoon and the moderate and value resorts. Universal didn't open their second park and first hotel until 1999. Yes others can/are duplicating it but before Disney an amusement park was something you went to for a day, since DisneyWorld opened in the 70s theme parks have started to be thought of as experiences that need more than one day to visit and are worth travelling cross country for.
flynnibus
Premium Member
I'm not going to rehash what has been gone over.. and is off-topic here... but you are taking a lot for granted.
Lord_Vader
Join me, together we can rule the galaxy.
I agree with @flynnibus, MM+ is a differentiator whether we as guests agree with it or not. WDW has something that no other park in the world can offer with many of the planning features.
MM+ is in shambles, how do you figure? More experienced guests in general may not like a lot of it but the new guests seem to be eating it up.
BrerJon
Well-Known Member
Yup I can see all that... I just don't see it happening nowadays, when Disney gets asked why it's not trying to compete with Universal and just gives the answer that they're following Blue Ocean, and seem more like Comical Ali in Baghdad than skilled corporate experts. I just don't see it, I guess. Maybe (bringing things back for the topic-keepers) the DHS plan will make things a bit clearer when it's unveiled.