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News D23 Expo 2022
- Thread starter DCBaker
- Start date
Big T 1963
Member
It seems were all in agreement here...Keep delaying projects Disney then you'll see when Epic Universe opens at Universal oops to late... the Magic is gone 
CaptainAmerica
Premium Member
It's an expanding market and Disney doesn't give a crap about share. "Expanding market share" does not mean "taking away from Disney."
Pretend Disney has 100 guests (77% share) and Universal has 30 guests (23% share).
Then Disney goes to 110 (74% share) guests and Universal goes to 38 guests (26% share).
In that example, Disney gained more guests than Universal did, but Universal still gained market share. A smaller competitor "gaining market share" from a larger competitor is expected because the same raw increases count more for them in percentage terms.
CaptainAmerica
Premium Member
This is delusional.It seems were all in agreement here...Keep delaying projects Disney then you'll see when Epic Universe opens at Universal oops to late... the Magic is gone
CaptainAmerica
Premium Member
Ah yes, I was just remarking at preschool drop-off this morning all of those HttYD backpacks the kids were wearing /s.
USO and IOA tell me they don't, in fact, know better than to do that.
Horizons '83
Well-Known Member
- In the Parks
- No
While I understand your sentiment, anyone who is a shareholder of Disney stock most certainly cares about market share. Outside of actual P&L, market share is the one of the most important aspects of any publicly traded company.
CaptainAmerica
Premium Member
Jrb1979
Well-Known Member
It's not that they don't care. The reason that they have height requirements on the majority of their rides is due to who manufactures the rides at Universal. Universal uses a lot of major amusement park manufacturers for their attractions. The manufacturers are the ones who set the height requirements not the parks.
The reason why Disney is able to get around that is a lot of the rides are done in house.
Horizons '83
Well-Known Member
- In the Parks
- No
Not trying to "toot my own horn" but I worked for a fortune 500 company in their FP&A group for many years, not sure what this book represents or states but market share is critical to any organizations success, particularly if you've held the lion's share for a number of decades only to see it start degrading.
I am not saying Uni will over take the top market share in my lifetime, but even the perception of losing it will be costly for Disney.
danlb_2000
Premium Member
If Universal was interested in catering to small children they would find a way to build rides with a low or no height requirement. They have decided that this is not their target audience.
CaptainAmerica
Premium Member
I work for a Fortune 100 company in their FP&A group.
Hospitality and tourism is a $4 trillion industry and has literally millions of competitors. It's not an industry that cares about market share.
"Central Florida Theme Park operators" is not a market, except maybe as it applies to annual pass sales.
CaptainAmerica
Premium Member
Apple and Samsung care about market share, because every person who buys a Galaxy phone is someone who didn't buy an iPhone. Universal's growth will not be at the expense of Disney, it will be organic, i.e. people who wouldn't have otherwise taken a theme park vacation in Central Florida will decide to.
lazyboy97o
Well-Known Member
Both Disney and Universal use custom, in-house designed ride systems and ride systems already available. Neither [currently] manufacturers their own ride systems in house.
Manufacturers make a variety of systems. They offer systems with different height requirements and there are systems available where the height requirement is dependent on the ride experience, not the ride hardware. That can also be true of custom ride systems, as Fast and Furious: Supercharged and Skull Island: Reign of Kong use the same ride system but have different height requirements. Cat in the Hat (another Universal custom system) previously had a lower height requirement.
Lil Copter Cap
Well-Known Member
The idea that people are going to leave Disney in droves for Universal is delusional. I'm sorry, but I don't understand this mentality.
Harry Potter single handedly saved the parks sector of Universal. They've been able to strike deals for other IPs since, which is great for their portfolio.
Further, I have to ask: why are people so invested in what Disney does to combat Epic Universe? It surely isn't because these individuals care about Disney "losing its hold on the industry?"
Steering back to D23 Expo: Disney made announcements that they are committed to implementing. And now that time has passed since the presentation, I think I prefer this parks panel approach over a breadth of announcements being cancelled and never being mentioned again.
Personally, I think sharing news at this Expo is important (if you're going to hold it and charge admission, make it worth it)—but it's also become clear that they want year-round buzz for the parks. They consistently publish on the Parks Blog about food, merchandise, and events throughout the year. But what if, and I know it's a what if, Josh is shifting the mentality that year-round announcements of large Parks information is the way to go? Why NOT announce a new land, attraction, or experience on a pre-determined date mid-year and keep the Parks buzz going instead of during one big event?
Harry Potter single handedly saved the parks sector of Universal. They've been able to strike deals for other IPs since, which is great for their portfolio.
Further, I have to ask: why are people so invested in what Disney does to combat Epic Universe? It surely isn't because these individuals care about Disney "losing its hold on the industry?"
Steering back to D23 Expo: Disney made announcements that they are committed to implementing. And now that time has passed since the presentation, I think I prefer this parks panel approach over a breadth of announcements being cancelled and never being mentioned again.
Personally, I think sharing news at this Expo is important (if you're going to hold it and charge admission, make it worth it)—but it's also become clear that they want year-round buzz for the parks. They consistently publish on the Parks Blog about food, merchandise, and events throughout the year. But what if, and I know it's a what if, Josh is shifting the mentality that year-round announcements of large Parks information is the way to go? Why NOT announce a new land, attraction, or experience on a pre-determined date mid-year and keep the Parks buzz going instead of during one big event?
doctornick
Well-Known Member
Just to answer this, I don't think people here really care about Disney's market share - if anything, I think most would be happy to see Disney lose customers and have the parks with lighter attendance.
But the reason people care about this issue is that they want to see Disney investing in the parks and building new and interesting stuff and there seems to be a trend under Chapek to... not do that. So, there is some hope that Disney with invest money in the parks not because they care about customers (they don't) but perhaps because they want to reinforce their dominant position in the industry. Basically, the development of Epic Universe seems like one of the only things that would actually cause Disney to say "hey, maybe we should actually build something new at WDW".
CaptainAmerica
Premium Member
And I think "trend under Chapek" is just a nonsensical concept right now. The entirety of the "under Chapek" timeline has been pandemic and pandemic-recovery. There hasn't been any time to establish a trend because he's only been a wartime boss.
And not for nothing, but Toy Story, Galaxy's Edge (x2), Avenger's Campus, and the Wish all came from his relatively short tenure as Parks chairman.
Jrb1979
Well-Known Member
I would agree with you but we are now past Covid. This D23 should have been about continuing what was going on prior to Covid. Instead we got a bunch of things that most likely won't happen, 2 night time shows and a new AA for Haunted Mansion. Where were the new attractions?
Horizons '83
Well-Known Member
- In the Parks
- No
So then you understand what I am saying then?
I won't argue facts, but to say Disney isn't worried about losing market share is a bit disingenuous, wouldn't you agree?
LSLS
Well-Known Member
This is absolutely what Disney believes will happen (hence why they don't seem to care about it). I will say I have NO knowledge or experience in tourism or travel patterns, so I'd assume they know what they are seeing and why there is good reason to believe your scenario is correct. I'd also assume the idea there is NO worry is probably incorrect (not that you said that here) just because they are making some assumptions, and there is a bit of an inherent risk in that.
So, my question would be, is there a point where Disney would care, and if so, what is it. If in your scenario, Disney only went to 102 guests, while every other year they were increasing by 10%, would that set off alarm bells? Would that one year matter, or did they build into their planning the idea that they would see a single year drop, but it would stabilize? Like I said, no real knowledge, but I do find this really interesting.
CaptainAmerica
Premium Member
I think two unrelated things happened at the same time, and it's really hard to strip apart the effects of each. Thing #1 is the opening of Wizarding World of Harry Potter, and Thing #2 is the rise and mainstream-ification of Uber and Lyft. WWoHP was Universal saying "we can leverage the most popular IP in the world (arguably) and execute it at a Disney caliber (and beyond)." Uber and Lyft ensured that Disney could no longer protect the bubble, meaning erstwhile captive guests could now leave property relatively easily and inexpensively to see what was going on up the street. This culminated in the elimination of Magical Express, which I saw as the final laying-down of arms in Disney's efforts to protect their turf.