Figments Friend
Well-Known Member
I'm honestly not expecting to hear any major announcements at the Expo, but all of you online will likely hear about it well before i do...even though i will be at the Expo all three days!
Already decided i probably will not be able to get into any of the major presentations ( Legends, Parks & Resorts, etc. ) so i am planning to focus more on the smaller ones that fit my interests ( Disneyland, Imagineering related, etc. ).
It seems Disney does not really use the Expo to make major, earth shattering announcements and prefers to use to tools of social media to ramp up the hype.
Observing the last couple of Expos from a distance, my impression lately has been that they enjoy 'teasing' things that us dedicated Park Fans are already aware of ( either by networking or direct ties to the Company ) but will not come right out and reveal much at the Event itself
That of course makes sense when you consider many times plans for things change right up to the last minute.
They probably want to avoid announcing something that ends up not being delivered....like has happened in the past.
9 Days to go before i head out to Anaheim......and so far my impressions from a distance regarding this years Expo -
1. -
The main marketing vibe seems to be for 'shopping' at the Expo.
Not the general aura of it all....not the panels and presentations....but buying the merchandise to be had at the three main Expo Stores and then some.
"Buy our Limited Edition stuff !!" is what i keep hearing in my ears over and over.
Buy stuff to have.
Buy stuff to get signed at the signings.
Buy stuff to have shipped home on the spot.
Buy this. Buy that.
For someone not overly obsessed with scoring that 'collectible' stuff, this sales pitching is getting annoying.
( insert photo of 'Grumpy Cat' here )
There must be a LOT of attendees who's sole focus and reason for attending the Expo is to just buy stuff.
Buy stuff they want, buy stuff to re-sell on eBay, buy stuff just to buy stuff.
I'm more interested in what the folks in the collectibles market might have up for offer and who i might meet there.
This is all about meeting people for me, not buying stuff.
2. -
Mega-commerical for the 'Disney Brand' in every conceivable way...which is to be expected at a Company-run convention.
Yes, it's 'Disney'....but i don't need to be reminded of that every 1/100th of a second.
'Disney' means something different to everyone.
I'm more in line with old-school 'Walties', a certified WED-head for sure, and a EPCOT Center Ambassador.
Being such probably has a lot to do with my perception of things.
3. -
General exception that i will not get to see any of the major presentations ( Legends, Parks & Resorts, etc. ) and have already dimissed them in my mind.
As much as i would enjoy them ( especially P&Rs ) i know i can learn all the details later.
I really don't want to line up for hours and waste time standing in long lines.
I would much rather be wandering around looking for certain people and discovering little unexpected surprises.
I hope all the above does not make it sound like i'm grumping about this Event.
Not at ALL...i'm fairly enthused about attending my 1st Expo.
Just some impressions i am getting pre-Event and thought i'd share.
I'm sure my impressions will change after being through the actual experience.
We shall see......
-
Already decided i probably will not be able to get into any of the major presentations ( Legends, Parks & Resorts, etc. ) so i am planning to focus more on the smaller ones that fit my interests ( Disneyland, Imagineering related, etc. ).
It seems Disney does not really use the Expo to make major, earth shattering announcements and prefers to use to tools of social media to ramp up the hype.
Observing the last couple of Expos from a distance, my impression lately has been that they enjoy 'teasing' things that us dedicated Park Fans are already aware of ( either by networking or direct ties to the Company ) but will not come right out and reveal much at the Event itself
That of course makes sense when you consider many times plans for things change right up to the last minute.
They probably want to avoid announcing something that ends up not being delivered....like has happened in the past.
9 Days to go before i head out to Anaheim......and so far my impressions from a distance regarding this years Expo -
1. -
The main marketing vibe seems to be for 'shopping' at the Expo.
Not the general aura of it all....not the panels and presentations....but buying the merchandise to be had at the three main Expo Stores and then some.
"Buy our Limited Edition stuff !!" is what i keep hearing in my ears over and over.
Buy stuff to have.
Buy stuff to get signed at the signings.
Buy stuff to have shipped home on the spot.
Buy this. Buy that.
For someone not overly obsessed with scoring that 'collectible' stuff, this sales pitching is getting annoying.
( insert photo of 'Grumpy Cat' here )
There must be a LOT of attendees who's sole focus and reason for attending the Expo is to just buy stuff.
Buy stuff they want, buy stuff to re-sell on eBay, buy stuff just to buy stuff.
I'm more interested in what the folks in the collectibles market might have up for offer and who i might meet there.
This is all about meeting people for me, not buying stuff.
2. -
Mega-commerical for the 'Disney Brand' in every conceivable way...which is to be expected at a Company-run convention.
Yes, it's 'Disney'....but i don't need to be reminded of that every 1/100th of a second.
'Disney' means something different to everyone.
I'm more in line with old-school 'Walties', a certified WED-head for sure, and a EPCOT Center Ambassador.
Being such probably has a lot to do with my perception of things.
3. -
General exception that i will not get to see any of the major presentations ( Legends, Parks & Resorts, etc. ) and have already dimissed them in my mind.
As much as i would enjoy them ( especially P&Rs ) i know i can learn all the details later.
I really don't want to line up for hours and waste time standing in long lines.
I would much rather be wandering around looking for certain people and discovering little unexpected surprises.
I hope all the above does not make it sound like i'm grumping about this Event.
Not at ALL...i'm fairly enthused about attending my 1st Expo.
Just some impressions i am getting pre-Event and thought i'd share.
I'm sure my impressions will change after being through the actual experience.
We shall see......
-
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