Yes. :lookaroun
I get what you are saying, but Iger addressed the shareholders telling them that this is how they are reaching out to our fans.
And they mean us. There is even quotes from this very sites thread "Are you 23" on the actual D23 page describing the club.
I don't think they did a good job at all. I think they came up with a quick money making scheme and sold it to you.
Yes, I spend money on APs. Yes I buy stuff at WDW. Yes, I am a fan.
I don't see how spending $75 to get a certificate and the exclusive right to buy even more stuff is Iger or the company he represents "reaching out to me."
I have nothing against those who join, I hope you enjoy it and find it worthwhile.
I just believe it is not what they are selling it as, and that it was worth about $20 tops.
Well, as I said before, I was planning on getting the 4 first year quarterly mags anyway.
At $16 a pop, that comes to $64. Since I get them with my membership, then the additional cost to join the club is $11.
$11 is worth it to me. If it was $75 and I did not get the mags, then I would not have joined. In fact if it was $20 and I did not get the mags, I would perhaps not have joined.
It is clearly in its infancy and time will tell where it is going.
I happen to think the price point is pretty well thought out.
When you factor in the cost of the magazines, as I did, it is only $11. However an initial outlay of $75 is somthing that makes people take pause. $75 is not somthing that is going to make or break most people (well maybe lately it is, but when was this conceived). A family of four can drop $75 at a chain restaruant. people drop that going to the movies twice as a family, Stop buying your morning Starbucks coffee and muffin and you can have that in under a month.
It's the initial outlay resistance that makes it almost "elite". What it does do is stops the causal person who will drop $10 here or there without thinking. Not that there are not fans that will drop $10 here or there, but there are a lot of people who join things just to join.
As far as "inside" information, I never really saw the big thrill. I don't care that WDW took out a permit to move a toilet. Some people do, but many of us, why do consider themselves fans, don't care . For the big stuff we do care about there are loads of other sources allready out there
I look foward to some good articles, in a format that I can read without a screen (after working in front of one for 10+ hours a day, it's nice to have actual paper in my hands and sit on the couch) and some nice merch, and what I have seen so far is nice. Maybe some perks down the line. I don't expect to be treated like a "true fan" or have some elite attitude. I think Disney has a pretty good track record of giving perks to certain groups (DVC members, Annual Pass holders, Credit Card holders, Castaway Club members) without making people who are not in those groups feel like second class citizens. Hopefully they contine that trend with D23
-dave
