Honestly at this point maybe being reactive really makes the most sense. Not ideal overall but after a pandemic and CEO shakeup a proactive approach just wasn’t in the cards… so at this point maybe last minute guesswork just doesn’t make sense. No way Disney could roll something out in time for EUs opening, but hypothetically what they can do is wait to see what works and what flops, and take it from there. Disney can’t beat Universal to market, but they can let EU do some very expensive market research for them and potentially react based on what they see.