How so?
In my uninformed opinion, I'd like the powers that be and also the news to start focusing on benefits based reasons to get vaccines rather than fear based. I understand why reporting of what could happen if we let our guard down, etc., but now I think they need to start switching gears to tout the good that will come from getting the vaccine. "Look how quickly we can return to normal if everyone gets vaccinated!!!" - you know, that kind of stuff...
I think we are reaching the juncture of people who were always going to get the vaccine no matter what and now going towards people who are on the fence, need a push. The power of positive reinforcement needs to come into play at this point!