This would run in contrast to what Disney has told us for a few decades now.
They've told us that the standard measure of the Disneyness of a Disney resort hotel comes in how much more immersive the theming is compared to non-Disney resorts. That is the metric. They've told us this every time they talk about a hotel, a land, a restaurant. What sets Disney apart is the immersive theming. It is Disney by fundamentally not being something you would find off property.
Is this objectively a nice hotel? Yes it is. Some bits are a little too gaudy for my personal taste, and if they're going for a Catalan theme--or Gaudi--they've missed the mark, but objectively it is a nice hotel. I would be proud to have this in my city or really any city in America. But ask yourself, aside from the odd hidden mickey or abstract portrait of Walt, can you honestly say you can't see this resort existing off property? I can't. This hotel fits perfectly into a worrying trend that has developed in American architecture of "anywhereness". This hotel could be anywhere, it is void of true space, place, or time. That alone divorces it from the Disney brand.
Some of you might, and have said, that this is not important. That these are little things that no one notices. That no one really cares about this stuff. And sure, you'd be right. But since 1955, what has set Disney apart is that they care; they care about the little things no one notices or cares about. It seems with this resort, and other choices they've made, they have joined the chorus of convention they previously shunned and abandoned their care. Why go the extra mile when you can just about make it across the finish line?
Beyond this hotel just look at the Marvel Land in Disneyland Paris. Recently concept art for the original plan leaked showing a New York themed street with high detail and immersive place making. Compare that to what Disney is actually building; a rather bland and lightly themed "futuristic" warehouses.
Proposed:
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Actual:
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Disney is still above what other resorts like Six Flags would do, but it's not longer meeting the standards it has set for 65 years.