Cliff Racer
Member
CoP, though I love it, is hokey and "middle-American", things that Apple actively trys to distance itself from in its advertising.
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CoP Sponsor: Apple
- Thread starter Wdwbearcat
- Start date
steve2wdw
WDW Fan Since 1973
I too, thought Apple would be a great fit for Imagination, but then I remembered that HP is a sponsor in Future World already. Usually Disney doesn't pit sponsors of similar products against each other.
ChrisFL
Premium Member
Or they can't under contract. Isn't HP's contract up for renewal soon though? They might not renew...
lazyboy97o
Well-Known Member
I just don't think Apple is old or ubiquitous enough to work for the Carousel of Progress.
steve2wdw
WDW Fan Since 1973
Like you said.....back in the day, there was talk that Mt Fuji didn't come to the Japan pavilion because of their agreements with Kodak.
flavious27
Well-Known Member
Why? So people can get chargers and earbuds, all you need is a kiosk for that. Now if they could offer removable batteries at that store...
juniorthomas
Well-Known Member
Ride sponsorship isn't what it used to be. Little for Apple to gain in doing so.
juniorthomas
Well-Known Member
That's an incredibly interesting statement. Particularly because, skipping over your bizarre non-innovation claim, the most inaccurate part of your post is that they know how to market. One of their biggest weaknesses in the Cook era has been their advertising.
sshindel
The Epcot Manifesto
Good thing I'm behind a keyboard and can't get hit by the poo that might be flung at me for saying this but
I think CoP should just close up shop and be moved to the Smithsonian.
I love, repeate LOVE the CoP, but I just don't see it ever getting the love it deserves to bring it back to glory. It's a museum piece, so I think it's time to move it to an actual museum. Let it stand as a historical attraction, reinstate some version of the "original" last scene, and hike it up to DC.
I think CoP should just close up shop and be moved to the Smithsonian.
I love, repeate LOVE the CoP, but I just don't see it ever getting the love it deserves to bring it back to glory. It's a museum piece, so I think it's time to move it to an actual museum. Let it stand as a historical attraction, reinstate some version of the "original" last scene, and hike it up to DC.
BoarderPhreak
Well-Known Member
^ 
Honestly? Apple doesn't NEED to advertise. Everyone has an iPhone. Look around at all the white earbuds.
Honestly? Apple doesn't NEED to advertise. Everyone has an iPhone. Look around at all the white earbuds.
flavious27
Well-Known Member
I doubt that they take it with the last scene changed and also the space and operating costs that come with it.
A better FL would fit CoP better than what we have now. If the last scene showed a better vision of the future, the ride would not be as dated. Along with that, if the theme of FL showed a better vision of the future, the last scene would be a great segue back into FL.
WED99
Well-Known Member
Tell me, does it get boring living under a rock?
There's a reason every second person owns some sort of apple product. Why do you think hundreds of thousands line up outside apple stores to get the new "revolutionary" iPhone year when all they are getting is a thinner and slightly faster device. It's because Apple are marketing geniuses. Everytime I see those ads on TV for iPad it makes me want to go buy one (again).
Even if the latest marketing might not be as great as the Jobs era, Tim Cook is still doing alright.
Jim Chandler
Well-Known Member
juniorthomas
Well-Known Member
The reason people line up for Apple products is because Apple is innovative. They've created products and a related ecosystem that doesn't easily lose customers. Once people buy an Apple product, they very rarely leave for another product family. Has little to do with their advertising. Has everything to do with software and hardware that is intuitive (something few of their rivals can claim) and clean.
Do a quick study of their advertising in the past few years - why not start with the famed Apple Genius ads - and let me know if you think that compares with any of the advertising that was common during Steve Jobs' lifetime. That particular campaign was pulled early; TBWA wouldn't even release production credits for those commercials. (Not an easy sell in a rather ego-driven advertising industry) Not exactly a marketing coup.
Incidentally, how long have you worked in advertising?
draybook
Well-Known Member
I get so tired of seeing Apple products in movies and television, please don't let them seep into Disney attractions....
And people line up for Apple products because they are sheep. It's the same way for every new, "innovative" item.
Also, my earbuds are white but I'm rocking the Samsung Galaxy S III.
And people line up for Apple products because they are sheep. It's the same way for every new, "innovative" item.
Also, my earbuds are white but I'm rocking the Samsung Galaxy S III.
luv
Well-Known Member
I don't line up to buy them, but I have a mac, iPad and iPhone and a few iPods. The reason I bought them wasn't advertising. The reason I got the iPod was that it offered me a way to take my music along on walks in a compact form. And I could easily and immediately buy individual songs. But my phone was in my pocket, bumping my leg when I walked.
Then there was the iPhone. No more bumping. And it was so easy to USE! Didn't have to learn anything, really - just use it. Yay!
That made me want to try their computers. I talked to people about it and most people with macs liked them. The people who advised against Mac never did so on the basis that it wouldn't do what I wanted or hard to use, but on the basis that they didn't like the company, its customers or Steve Jobs.
And the Mac was lovely. Easy to use.
I decided I didn't need an iPad...but received one for Christmas. Didn't think I'd use it much. Use it all the time. I think it's been over a year since I opened my old laptop. I'm going to give it away.
I like Apple products.
Then there was the iPhone. No more bumping.
And it was so easy to USE! Didn't have to learn anything, really - just use it. Yay!That made me want to try their computers. I talked to people about it and most people with macs liked them. The people who advised against Mac never did so on the basis that it wouldn't do what I wanted or hard to use, but on the basis that they didn't like the company, its customers or Steve Jobs.
And the Mac was lovely. Easy to use.
I decided I didn't need an iPad...but received one for Christmas. Didn't think I'd use it much. Use it all the time. I think it's been over a year since I opened my old laptop. I'm going to give it away.
I like Apple products.
WED99
Well-Known Member
I haven't. But advertising isn't something you have to work in to know wether it's good or bad. That's like saying I can't compare movies I have seen because I was never a director.
Give me a list of anything that Apple has innovated since the release of iPhone, I dare you. They're not innovators, they just take technologies that haven't popularized and use their marketing skills to turn them mainstream.
juniorthomas
Well-Known Member
I'm not saying you can't have an opinion on advertising because you don't work in it - I am saying that there are people who know advertising (and I'm not one of those people) very well who disagree with you. I don't know much about painting, but I'd be inclined to trust Picasso's opinion on the subject, right?
They've innovated the iPhone. A few iMacs. The MacBook Pro. The MacBook Air. The iPad. The iPad Mini. Apple TV. iTunes. iCloud. Software. The list goes on.
Innovation doesn't have to be the invention of a brand new product. Innovation can be, and usually is, small. Wheels have been essentially the same for a very long time. Tire companies still make improvements, though, and we all are better for it.
WED99
Well-Known Member
So you tell me I wouldn't know because I don't work on marketing, then you admit you don't either? lol.
Everything you listed was not an innovation. They were simply new products using the same tech as lesser known products. The last thing apple innovated, the iPod. And even that was borrowing off MP3 players.
Sure, some companies innovate things to improve them, but when do we ever care about that? Most of the time it's things changing something that already works as well as borrowing off other products.
Yeh Apple should be celebrated for what they did with smartphones, but they don't deserve the credit they get from people like yourself.
lazyboy97o
Well-Known Member
Innovation need not be limited to just the base technology. Just look at the number of companies copying Apple's design language. Or how many PC companies now offer all-in-one desktops that also resemble the iMac. If you change people's expectations of a product, then you must have done something.