So let's try to explain how raising ticket prices isn't going to generate the revenue some poster(s) thinks it will. I would have used crayon but that would be insulting to everyone else.
Example 1 - Paying current prices for hotel, a park ticket, food/beverages, and souvenirs
Example 2 - Paying current prices for hotel, DOUBLED ticket price, normal food/bev and souvenir prices but there are fewer guests (that's the goal, isn't it, oh-brilliant-one?) and those that did come had to cut back a bit because ticket prices are higher. You know, just normal human behavior and reaction to higher prices.
Example 3 - Paying half price for hotel, current price for everything else. But that gets more people to come, so more crowding, et al.
Example 4 - Said to hell with Disney after seeing prices increase far beyond even a rational measure of inflation while the experience was reduced, complicated pay-to-play schemes introduced, a smartphone required while visiting, and billions spent on the parks for relatively little net-new capacity.
View attachment 798002
So what does doubling ticket prices get you? Besides fewer guests and horribly bad PR? LESS REVENUE. You erect an even higher barrier to entry and somehow think that's going to increase revenue??? Unless you somehow believe, in the face of all evidence to the contrary, that the guests who do come will happily fork over 5-10 times money more for food, beverages, and souvenirs (and higher hotel prices, because food/bev isn't going to absorb that kind of price hike) just to make up for the loss of 5 million guests.
Edited to add this - Even if Example 3 doubled their food/beverage and souvenir spending, it would only amount to a $2.7 billion increase. Which is still $20 billion behind the first one, all other things being equal across an entire year.
