No, a Master Plan for the resort was created alongside a design competition for starchitects to pitch designs for hotels. Michael liked the designs so much, and believed EuroDisney could quickly see WDW level occupancy rates, he pushed for all the hotels that opened with the park. Strategic planning, where our pals Rasulo, Staggs and Colglazier once called home, were brought in to justify Eisner’s decision.
Did WDI overspend on Parc Disneyland, probably if you dig down into the expenses. Did they need Land Rovers when Jeeps would have sufficed? No. Should Disney have gone into the project with a better understanding of European construction industry prescrives? Yes.
When building theme parks, good design matters and it needs to be executed at a high level. As we’ve seen with DCA and WDSP, a Disney park built on the cheap will fail and continue to suck up resources down the road and be burdened with poor design decisions. Opening day DLP may have been expensive, but the park had a strong attraction menu with consistently high levels of execution throughout. DLP has only had a handful of additions, Indy Temple du Peril, Storybook Land/Casey Jr, and Space Mountain, and yet it is the most popular tourist destination in Europe. Younger generations are developing an appreciation for the artistry of the park. You’d swear we’re going to see the themed design equivalent of “Hitchcock/Truffaut”.
If you spend big, but wisely, on the park with a strong design, you will make your money back.
“Quality will out”
Quibbles:
- Comparing EDR opening day costs to SDR seems a bit disingenuous because you have fewer things being built, two hotels versus six and a campground, and cheaper construction costs in China.
- One could say SDL is underbuilt compared to opening day EDL
- True Disney level theme parks are always expensive undertakings, but you’re building for the ages, not a big opening weekend.